Email marketing really is an advantageous way to contact and connect with a new audience. Many Businesses and organizations find email marketing activities to be among the best form of lead generation money can buy. If you are struggling to maximise the returns on your email marketing campaigns, it ...
Mobile search is on the rise, and all indications are that it will continue to increase exponentially with the proliferation of mobile devices, smartphones, tablets, iPads and the like. Research shows that more and more people are connected to the internet via mobile devices while on the go or even ...
Google is at it again! Last year we had 2 major updates to the ranking algorithm that rocked the SEO and webmaster world to the core. We saw 1000′s of sites that had enjoyed page 1 rankings plummet into oblivion and many businesses go bust due to lost traffic. There were also countless other u...
The Harvard Business Review recently wrote an article titled “Marketing is Dead”! It seems like a harsh and strange thing for a well-known business publication to write about, but delving into the article further, it actually makes sense. Marketing, the way we knew it is dead because in recent years...
Recent changes among the top email providers such as Gmail, Hotmail, Yahoo! Mail and AOL are making it more challenging than ever for companies to reach customers’ inboxes. Even if they have subscribed to your email list, it is possible that your emails to them may not be delivered, or can end up in...
Nowadays an effective website is essentially mandatory for the vast majority of businesses. But what exactly makes a website effective? So many businesses seem to have a website, simply because they feel they should and we hear this from customers every week. It’s almost as if the website is acting ...
There is no doubt that in the fast moving world of the internet, it’s important to have a good idea of how communication technology works and how to keep your website healthy. Knowing how to measure progress and use the tools available to you can help you both run an efficient website and create a s...
Ecommerce websites exist with one main goal in mind: the conversion, usually a sale on the website’s shopping cart. When website shoppers arrive to the shopping cart, there are several things that you can do to increase the chance that they will complete the transaction all the way through. Today, w...
There are many different variables that affect online websites’ conversions rates. One of the more interesting aspects to evaluate is how offering free shipping turns online visitors into customers. For many online shoppers, the words “Free Shipping” are like magic. Online shoppers have very adverse...
When online shoppers visit a website, there are a lot of subliminal and psychological elements that factor into whether or not shoppers stay on the site, and if they feel comfortable enough to make a purchase. The colour scheme of the website and colours of the navigation buttons on the site have qu...
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