PPC Advertising
Advantages of Using PPC In Conjunction With SEO
Often when we talk to someone about promoting a website we’ve just built for them there are two avenues to take, SEO or PPC. If you have a website already it’s likely you know what both these words mean by now, but just to reiterate SEO is of course ‘Search Engine Optimisation...
Google Adwords Campaigns That Work – A Simple Formula for Success
Google really shook things up in April when they launched the “Penguin” algorithm update. Many businesses saw their ranking plummet overnight and were forced into paying Google to get their rankings and traffic back via pay per click advertising. Many businesses didn’t know how to ...
How to Access 100 Million People in 10 Minutes
Getting started with Google Adwords can be difficult and daunting. We should know. We build Google Adwords campaigns for our clients regularly and optimise them to get the most traffic at the least cost. To build a full campaign can take us a day when we do it for our clients and often it tak...
Mobile Searchers are More Likely to Click on PPC Adverts
With a vast majority of the population now using mobile devices and tablets to browse the web and search it’s important that we understand how to reach these people. Mobile web browsing is not going to go away. If you perform a search on your mobile phone you’ll probably not have even no...
Can Google Set Up Better Performing AdWords Campaigns For You?
You may or may not know that Google AdWords representatives can setup and optimise your Adwords accounts for you to make them perform “better”. I put the word “better” into inverted commas simply because it could be interpreted in two ways, better for Googles revenue stream o...
Online Advertising Growth Surges Ahead
Online advertising grew in leaps and bounds in 2010, as companies decided to shift emphasis from print to digital media. The trend is expected to pick up speed in 2011 with estimates that online ad revenues will surpass print for the first time – TV, of course, is still the revenue winner. Var...
How to Best Use PPC Advertising – Google AdWords Vs Facebook Ads
Whether your business is new to online advertising, or you’re a publisher looking to drive more visitors to your site’s content, the two most impactful ways to increase your online marketing ROI (return on investment) is either by using Google’s AdWords or Facebook’s Ads. While there are other onlin...
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