One of the critical things required for the success of any online business in 2012 is maintaining high rankings on Google and other search engines. High ranking is quintessential for the survival of your business. However, in today’s competitive and ever changing Internet, maintaining your high rankings can be an overwhelming task. If you adhere to the rules of SEO for 2012 and keep yourself abreast with the changing SEO trends you can be very successful online. Most businesses don’t have time to keep up with all the changes in the search engine optimisation arena so pay a web design company like us to do it for them.
Today, SEO is progressing ahead in a new direction altogether. Some of the popular methods for getting links that are used widely are discussed below:
- Use of multimedia content:
Today, several SEO experts worldwide have unanimously agreed that integrating multimedia like web presentations, audio and videos in your website is one of the most effective ways to gain high rankings in search engines. Mainly because rich content like this attracts links from other sites and therefore increases your rankings. However, building a good reputation in the online business arena using these multimedia tools take time as you need to build a social audience to spread your content for you. The key to being successful is to release new content on a regular basis until you have created a good reputation for your business among your customers and competitors. You will also need to get more followers on Facebook and Twitter that look forward to your content being released which will in turn result in higher views and more visitors to your website.
The more often you publish something new and unique, the better chances you have to be successful in your business online and get the maximum number of targeted leads to your website. The content you publish plays a crucial role in generating quality back links.
- Targeting clients of a particular geographic location:
Geographic optimization is another effective way to optimize your website ranking. This technique requires you to mention the location of your business in your website content and also have geo-specific Meta tags on your pages. This is important because today, users searching for information online use localised search using the name of the location the live in. Geographic, location specific SEO efforts will make your website surge up in the rankings for local search terms in no time. For more information or help with this contact us.
- Use of business directories:
SEO experts are increasingly advising business owners to develop strong links with business directories both local and global to increase the visibility of your website and gain higher rankings. There are a number of directories out there that are respected in every industry and getting yourself on them is key to any link building campaign.
- Use of long tail or organic keywords:
While the old adage ‘Content is King’ holds major significance in the SEO world, to be successful in today’s intensively competitive SEO market you need more and more unique, original and keyword rich content on your website. Although you need to have primary keywords spread evenly throughout your content it is important that you don’t go overboard with it and stuff the keywords in your content just to try and rank for major keywords that drive the most traffic. With the advent of the latest Google Panda and Google Penguin algorithms (Find out more about these here) your website may be blacklisted by Google for having too many links with specific keywords. Today, the trend is to choose keywords that are long tail and organic. By long tail we mean multi word keyword phrases like “excellent local web design company” instead of just “web design company”. Your SEO efforts should be focused on increasing the ranking of lesser competitive keywords and the big ones will follow suit on their own.
This guest post is written by Vincent Wicks. Along with providing SEO tips, he prefers using web design library which is an internationally referred resource that provides a platform for the dissemination of design thinking and research.