Google Adwords PPC Advertising Setup & Management
Increase Your Sales Revenue
Highly targeted, optimised PPC advertising campaigns WILL get you sales, no matter what market you are in. We’ll get the customers, you concentrate on selling to them!
Reduce Your Advertising Costs
By regularly optimising your advertising campaigns on a weekly basis we ensure you get the best return on your investment and more traffic to your site for less money.
Increase Your Website Traffic
Every website requires traffic. PPC advertising is the most cost effective way of driving TARGETED visitors to your site. We’ll increase your traffic overnight.
Improve Your Conversion Rates
Getting more sales from less traffic is what it’s all about. We’ll finely tune your PPC campaigns making sure you get the buyers, not the browsers to increase conversions.
What is Pay Per Click and What do we do?
Pay Per Click (PPC) marketing is placing ads all over the Internet on various websites to drive highly targeted traffic to your website. Most people think of Google Adwords when they think of PPC advertising but there are plenty more sites offering this laser targeted stream of traffic. We will setup your campaigns and manage them for you driving highly targeted visitors that are looking for your product or service direct to your website. This can be achieved within days for most clients.
We can setup a brand new campaign or take over an existing one and optimise it to get better results.
1. Research About Your Business
The first thing we need to know is who your are looking to target and what you want to achieve. We’ll find out about your current sales, conversion rates, average order values and who your customers are. This gives us a clear insight into who we need to target and what we need to spend to make you a profit from PPC advertising.
2. Budget & Goal Setting
Once we have all the information we’ll set monthly targets for traffic and sales based on what your business can realistically handle and what you can afford to spend. The budget becomes irrelevant after a while as the more you spend the more traffic and sales we get you but in month one we start slow and build from there. We’ll set monthly, daily and cost per click budgets up for you so we don’t overspend of overstretch you as a business. Believe it or not there is such a thing as TOO much business!
3. Competitor & Keyword Research
Our next step is to look at all your competitors. Our nifty little toolkit will backward engineer your competitors Adwords campaigns so we can see exactly what their adverts say, the keywords they target and where they rank naturally on Google. This data is key to starting a campaign off successfully. If your competitors are bidding on keywords and have been for some time we know they are effective and can drive targeted traffic to your site too. We’ll then expand upon the keywords we find and make sure we cover all the possible angles to drive traffic to your site.
4. Campaign Build
Now we know what keywords are going to bring you the all important visitors it’s time to create all your ads. We group your keywords into tight bundles with multiple adverts which will be extremely relevant to searchers looking for your business. Laser targeted ads produce exactly the right type of visitor and help keep costs to a minimum. Now we’re live and getting traffic to the site!
5. Ongoing Optimisation & Improvement
Setting up and launching a campaign is only the start. All PPC campaigns need careful tweaking constantly as your competitors are moving their cost per click and daily budgets around. Think of it like a flowing ocean and to stay afloat you need to constantly be correcting your course. We continually optimise your campaign by tweaking maximum cost per clicks on your keywords and many other activities to ensure you turn a profit month in, month out.