In this article, we’ll introduce you to seven local SEO strategies that we believe will help your business or organisation with its overall local SEO marketing plan
Residents of small towns and large-city neighbourhoods alike will tell you that the reasons they frequent nearby retail or services businesses are different from those that lead them to national or multinational companies
The reasons for this can be complicated.
However, they have a lot to do with the power of word of mouth and the conviviality of local business districts. In this article, we’ll explain more about these and other things related to local SEO strategy.
7 Exemplary Local SEO Strategies
Something we’ve noticed is that, while it’s true that many local businesses have a few things to learn about marketing and SEO, it’s also true that many could be using current SEO strategies generally to better advantage.
Here are our recommendations:
One: Get Your Customers to Write Positive Online Reviews
Have a quick chat with a favourable client after a sale has been made or a deal signed, and ask them to write a review for Google, Yelp, or another online review site. You might consider e-mailing them a friendly follow-up reminder in a few days as well.
Reviews can do a lot for your business as well as help your SEO. Are you wondering how the reviews do this?
One reason is that having many good reviews tells Google your business is a real one, but also that consumers are having positive interactions with your brand. Another is that higher traffic volume leads to more conversions.
Two: Create a Google My Business Profile
If you’re new to local SEO, we recommend starting with Google My Business. These are the informational boxes that appear on the right side of the screen when you search for a specific business. This is where you find Google customer reviews, too.
“When people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think ‘watch repair near me’) visit a store that day.”
Be sure to add your logo to your profile. And add relevant categories. “Categories are like sections of the Yellow Pages. The more sections you are in, the more likely your business information is to get in front of prospects.”
Three: Base a Lot of Your Content On Local Happenings
This means subscribing to a local newspaper, on paper or online, and keeping an ear on local TV or radio. Very little local or neighbourhood news ever makes national headlines. But, as you surely know, local news matters quite a lot to local people.
Local news references are the ideal place to embed local keywords, too. Even though local searches might yield lower search volumes, it’s more about the search intent and traffic that is ready to convert.
In fact, 76 percent of people who look for a nearby business on their smartphones, visit them within a day’s time and 28 percent of these searches end in a purchase.
Use a keyword research tool like Google’s Keyword Planner. For more detailed information on how to do this, read the article cited at the start of the next list item.
Four: Use and Optimize Local Keywords
Long-form, city-based and informative content are essential. The content could be in the form of local promotions, news and industry trends depending on your industry and niche. The important thing is writing helpful content that locals want.
You can use Google’s Keyword Planner to find relevant yet local keywords using the location filter. The tool can help you identify the most popular and relevant local keywords that you should target.
Once you have a list of local keywords, you should include them in your website content, meta descriptions, titles, and URLs.
Five: Use Online Business Directories
By and large, people have stopped using the paper Yellow Pages (some now use these to clean windows; others toss then). They’ve turned to online business directories instead when looking for a product or service that is local.
“These directories often rank high in Google search results for local search queries. Anyone who checks these directories can be redirected to your website or business if you optimize your listings…
This will not only help you increase your organic search traffic but will also help you get qualified leads.”
Six: Make Sure Contact Information on Your Site Is Accurate
Listing an outdated or inaccurate name, address, phone number, e-mail address, or other identifying information only confuses and frustrates people. And Google’s robot “spiders” don’t get much from it, either.
Accurate contact and location information has always been part of SEO, and its importance grew following Google’s late 2014 change to local search ranking algorithms–which, not so incidentally, has helped local businesses quite a bit.
Seven: Focus on Link Building
Building trust in your brand is ultimately what matters. And consumers are more likely to trust your brand if it’s familiar to them. One way to do this is through networking with other businesses to build backlinks.
Effective link building is about the trustworthiness of your website and its content. The sites you link to should be of good quality and your site, in turn, should be of good quality so that other sites will like to you–which brings traffic to your site.
Yes, There Still Is a “Local” in Internet Land
It feels as though we’ve barely scratched the surface of these strategies. There’s a lot more to read in all the articles we’ve cited here, so we’d encourage you to look them over more carefully.
If you’re still wondering how to improve your local business website, though, you should hire an expert on local SEO to help you optimize it, especially for anyone using a local SEO guide or trying local SEO strategies.
We all have a lot to learn. The catch is that no sooner have you learned one thing about the Internet and SEO, it changes and we’re back to an earlier square (not necessarily Square One, but an earlier one just the same).
If you need help with any of this, though, we have an excellent blog and some fine services as well. Just let us know!