Useful Web Design & Marketing Advice

If it’s about improving your online pressence and marketing and it’s worth knowing it’s here!

What is PWA? Here’s What You Absolutely Need to Know

Google rolled out its mobile-first index in 2018. Ever since then, marketers have kept one eye on the mobile phone sector. It's an important sector to watch. Seventy-two per cent of British users accessed the internet via a mobile phone in 2018. Many brands look for opportunities in the mobile...

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What Is Bespoke Web Design?

Did you know that it takes 0.5 seconds for people to form an opinion of your website? Getting the design right to create the best first impression is paramount to attracting and retaining traffic, but should you take the free/ cheap design route or choose to have a bespoke website? Will a bespoke...

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How to Make Your Existing Website Mobile Optimised

As technology advances in society, the need to surf the internet on a computer or a laptop is diminishing. People are obsessed with their mobile phones. Period. So, web developers, entrepreneurs, and content creators responded to this need. We can use a smartphone to do just about anything! So, if...

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Here’s Why You Desperately Need a Website Audit

Nowadays, website audits are no longer some optional addition to the business arsenal. You can think of it as the act of going over your site with a fine-tooth comb. This process unveils potential red flags, which are highly detrimental to your online efforts. You can’t afford to overlook it for...

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The Top Features Every Professional Website Needs

Building a website is no small feat. While there may not be a one size fits all success recipe, when it comes to building a professional website, there a few elements every website should have. Here are a few basic website design tips to help you create a website that not only looks great but also...

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Why SEO Link Building is So Important

72% of SEO experts agree that backlinks are a significant part of a ranking strategy. If you’re looking to be on top of the online business game, SEO strategists can help you bring more visitors to your website. To help you get started, we created a guide to help you understand how important SEO...

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A Guide to Landing Page SEO A/B Testing

Many compnaies use A/B testing to optimise their conversion rates. Most businesses now advertise online and to stand out from the pack you need a website that delivers a memorable user experience. It goes without saying that you must place a special focus on the landing page when crafting your...

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Making Your PPC Pop: The Top PPC Trends of 2019

PPC advertising has never been more popular. 2018 saw rebrands, new features, and a rise in Amazon advertising. Increasing numbers of individuals and businesses are leveraging the power of PPC ads in their campaigns. It’s no surprise. After all, with an average ROI of 200% for Google Ads,...

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Pros and Cons of an Infinite Scroll Website

There are over 1.5 billion websites online right now. With so much competition for online attention, you have to make sure your website is putting it's best foot forward. An infinite scroll website is a great way to drive user engagement and keep people on-page, but it comes with some downsides as...

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The Best WordPress SEO Tools for 2019

Do you use a WordPress website? Are you currently attempting to improve your search engine ranking? If so, you should be utilizing the array of WordPress SEO tools that are available to you. Looking for the best WordPress SEO tools on the market in 2019? Then read on! This article has you covered....

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What to Look for in a Top Notch PPC Expert

Traditional advertising charges you to display an ad. The ad goes online and you pay a set amount whether people interact with it or not. But, pay-per-click (PPC) advertisers only pay when someone clicks on their ad. The good news is people who want to buy your product will click on PPC ads....

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Main Components Of A High Converting Website

In this modern online business era if you want your company to be successful then you need to have a solid digital presence. What matters the most nowadays is your website, how you’ve designed it and how you are maintaining it. If you are someone who just started a business then you should first...

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15 Steps to a Successful Business Website

If you're in 2018 and don't have a small business website, then it's time to make a change in the way you're running your business. Around half of all small businesses still lack a website despite the proven value of online marketing. Without a website, you're at a major disadvantage compared to...

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Web Design Basics: A Simple (But Complete) Guide

On the internet, there are 644 million active websites. You have to make sure you do everything you can to be different than your competitors. There are lots of things you can do to achieve this, but one of the fundamentals is to have a great website. However, this can be hard to do if you're not...

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The Ultimate Guide to PPC Lead Generation

72% of all businesses are planning to increase their PPC marketing campaigns in 2019. It's one thing to create PPC ads that lead to clicks, but it's another to make ads that lead to conversions. Looking to increase your PPC advertising campaign's ROI? There are a lot of things that go into making...

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8 Benefits of Content Marketing

These days, it's impossible to avoid conversations about content marketing. Even if you understand the basics, that doesn't mean everyone in your business understands why content marketing is so important. People don't want advertisements -- they want to engage with content. Millennials especially...

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The Ultimate SEO Strategy Template

According to Internet Live Stats, Google performs over 60,000 searches every second. Clearly, a lot of traffic is being directed all over the world at any given time. This is also evidence of the stiff competition on the interwebs. That's why you need a solid SEO strategy template to stand out...

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Does Your Business Need a PPC Strategy?

Almost 75% of businesses use, or plan to use, pay-per-click (PPC) advertising to boost revenue. Is it time your business did the same? Well, maybe. There are times when a PPC strategy is the gold standard for a business chasing growth and profits, but there are other times when it might not be...

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Top 10 Essential Website Features You Need This Year

Websites need to be aesthetically pleasing but also functional. If your website won't load completely, is overwhelming, or hard to navigate it doesn't matter how beautifully designed it is, people will get frustrated. It's important to understand what the average consumer wants of a website and to...

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10 Website Design Principles You Should Keep in Mind

Studies have shown that Internet users decide to stay on or leave a website in the first 30 seconds. This means your website has 30 seconds to make an impression and express a clearly stated purpose or you lose them. If your website manages to keep their attention for longer than 30 seconds,...

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A Beginner’s Guide to Paid Search Options

Grasping the ins and outs of digital marketing is no small feat. There are content marketing and social media accounts to keep tabs on. There's Google Analytics, and if you're a brick and mortar shop, local SEO. Which brings us to paid search. Paid search refers to your ability to pay for...

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8 Custom Website Design Tips to Boost Your Sales

Looking to boost your sales? When it comes to getting more customers online, the right design can make a huge difference. Fact is you can increase your traffic without burning all your budget on marketing. To do so, you should consider investing in custom website design. Read on to find out how to...

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PPC for Beginners: How it Generates Revenue

You have probably seen those ads on top of the results page each time you search on Google? Those are Pay-Per-Click ads or PPC. You'll find them on Google search results and on different websites throughout the internet. These are tools you can use to drive traffic to your site and raise sales and...

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Local SEO & What Needs To Be Done

Performing SEO on your website when you are looking to target a local area differs greatly from what's needed when targeting the whole of the UK. If you are a local tradesman or service based company we've got a blueprint below that will get your site ranking high on Google quickly and be more...

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Google Chrome To Label Non-SSL Websites NOT SECURE

Around the end of January this year (2017) the latest version of Google Chrome will be released, this will be version 56. For those not familiar with Google Chrome it's Googles own browser, similar to Internet Explorer, Firefox and Edge which you may use yourself. Google will make a significant...

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Common SEO Mistakes To Avoid

If you’re managing a website or blog alone without any professional help, soon you’ll realize there are a lot of tasks that need to be done when it comes to SEO. These 11 areas will help your get on the right track from an SEO point of view and will form a good base for a link building  campaign...

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How To Plan Your Websites Content

A good website will sell your products and services effectively with as little content as possible. People don’t have time to read websites, they scan them and pick out the important points on them. In this guide we’re going to explain what content you should have on your website and why you need...

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4 Keys to Increase Mobile Engagement

Nearly two-thirds of consumers expect an easy, high-quality user experience on their mobile devices, according to Loyalty360. As more consumers spend their time on smartphones and tablets, their online shopping behaviors are being changed, and those consumers are getting more demanding. Mobile...

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