0330 999 0393 contact@affinityfinance.co.uk

10am to 5pm Monday to Thursday 10am to 12:30pm Friday

Worthing Pier seen from the shingle beach, with the sea washing over the boulder sea defences

Independent financial advice, here in Worthing.

AffinityFinance is a small practice giving impartial, professional advice on investments, pensions, inheritance planning and general financial planning to people from all walks of life.

Worthing Pier, West Sussex

Authorised and regulated

By the Financial Conduct Authority. Firm reference 452196.

Genuinely independent

Impartial advice from across the whole of the market.

Free first consultation

An informal first meeting, with no obligation either way.

Local since 2006

A small self-owned practice serving Worthing and West Sussex.

Money does not stand still. Neither should the advice.

Saving and investing, building a pension, drawing a retirement income, sorting out an inheritance: each stage of life asks a different question, and everyone arrives with their own needs and objectives. There is no single answer that fits everybody.

So we start with your situation. You might want a straight review of where you stand, a second opinion on advice you have already had, or a plan to improve things. If you have worked hard for your money, it should be working just as hard for you.

  • 1999Advising since
  • 2006AffinityFinance founded
  • Dip PFSQualified adviser
See what we can help with
A family sitting together on a Sussex shingle beach with a picnic basket
A kitchen table laid out for a meeting, with a folder, a pen, reading glasses and two cups of tea
Most people would rather we came to them, so we do. Usually at the kitchen table, over a cup of tea.
A couple at a kitchen table going through paperwork on a laptop
A family walking along a shingle beach past the timber groynes
A retired couple walking their dog along the Worthing seafront promenade
A grandmother and her granddaughter looking at a shell on the beach

Saving and investing

ISAs, investment portfolios and finding a balance that matches how you feel about risk. Money you will not need for a while should be working somewhere sensible.

Building a pension

Starting one, consolidating the ones you have picked up along the way, and reviewing them often enough that retirement is not a surprise.

Taking an income

Drawdown, annuities and the practical question behind both of them: what is the best way to turn what you have saved into money to live on.

Passing it on

Wills, trusts, powers of attorney and inheritance tax planning, so that what you have built reaches the people you meant it to reach.

Seven things people come to us about.

You can take advice as a one-off, on a pay-as-you-go basis, or ask us to look after any of these on an ongoing basis. Either way the first conversation costs nothing and commits you to nothing.

  • Savings & investments

    ISAs, investment portfolios and finding the right balance for your attitude to risk.

  • Pensions & retirement

    Building, consolidating and reviewing your pensions in good time for retirement.

  • Retirement income

    Drawdown, annuities and the best way to take an income from what you have saved.

  • Inheritance & estate planning

    Passing on your wealth efficiently, and with as little tax as is properly possible.

  • Wills & trusts

    Wills, powers of attorney and trust arrangements that protect the people you choose.

  • Taxation planning

    Tax-efficient ways to save, invest and take an income throughout your life.

  • General financial advice

    Full reviews, second opinions and one-off advice whenever you need a steady view.

  • Not sure where to start?

    Most people are not. Tell us roughly what is on your mind and we will point you in the right direction.

    Start with a chat

We work with you to help you decide, according to your own attitudes and your own best interests. Whatever you want to do, there is a solution that is right for you.

Steve Ellis Dip PFS Sole Proprietor, AffinityFinance

Our credentials

FCA
Authorised and regulated, firm ref 452196
PFS
Member of the Personal Finance Society
SWW
Member of the Society of Will Writers
FSB
Member of the Federation of Small Businesses
Independent Financial Adviser

Independent Financial Adviser, advising across the whole of the market.

What happens when you get in touch.

No pressure and no jargon. The first consultation is free: you decide whether you want our help, and we check that we are able to give it.

  1. 1

    A short phone call

    Tell us a little about your situation and what you would like help with. Five minutes is usually enough to know whether we are the right fit.

  2. 2

    Your first meeting

    Most people prefer us to come to them, and we will always bring security ID. An office meeting or a video call works just as well.

  3. 3

    Clear recommendations

    Impartial advice tailored to what you told us, explained plainly, written down, and agreed with you before anything happens.

  4. 4

    Reviews as life changes

    Money is dynamic and so are your plans. We keep reviewing yours for as long as you want us around.

Your first consultation is always free.

Our charges are simple, transparent and agreed with you from the start, before any work begins. You will never get an invoice you were not expecting.

Ask about fees

Let's have an informal chat.

Whether you want a full review, a second opinion, or just to ask a question, we are glad to hear from you. A first conversation carries no charge and no obligation.

Hours
10am to 5pm, Monday to Thursday
10am to 12:30pm, Friday
Post
PO Box 2096, Worthing
West Sussex BN12 9AS

If we are not free when you call, you will hear back the same day or the next working day without fail.

Book your free first meeting

Send a few details and we will call you back to arrange a convenient time.

We will only use your details to respond to your enquiry.