With four out of five people now buying products online, it’s vital to have an e-commerce option for your boutique products.

No matter what your product line, you can find an audience thanks to an online shopping option. While it’s not easy for everyone to build a website to start an online boutique, it’s vital for the survival of any business.

Here are six tips to improve your design.

1. Make the User Number One

When you’re working on a website for your e-commerce business, you need to scrutinize every detail of your site. From the quality of your product images to the layout of your contact forms, anything could dissuade users from making a purchase. Make them excited every step of the way.

User experience is vital to a great purchasing platform. You need to think first about who will be using your platform. Consider what other sites they frequent and which types of interfaces they’re familiar with.

Get a second opinion from someone else in the business or someone who knows web design. It could be enlightening to hear what other people have to say about your design. There could be unexpected issues that you completely overlooked in your design.

Watch them use your site and have them narrate their experience every step of the way.

2. Keep It Simple

You might think that starting at a page with too much white space is a bad thing, but think again. If you’re on a page where you’re trying to focus on the details of a product, you need space. You don’t want distracting ads or blinking messages.

Anything else could be distracting. Remember how easy it would be for your customers to just say no.

That’s why you have to lure them in with visually compelling websites. Boil things down to only what’s necessary. In all likelihood, it’ less than you think.

Keep to a minimal design until you’ve stripped your page down to just product images, a short description, a “buy” button, and a back navigation arrow. Then see if you really need anything else.

In most cases, you won’t need to add a single line of code.

3. Let Them View Their Cart

Most e-commerce sites have a button now to allow people to view their cart. That little ubiquitous cart icon is one of the most important strategies you can have.

It increases conversion rates by allowing them to know what they’re shopping for and how much they’re about to spend. Being able to hover over it and see the contents is another great usability concept.

Make it stand out with bright colours to keep it popping out from the background. Keeping track of what you have while you’re shopping can help buyers to check things off of their list as they go along. It also allows you to include a “check out” button to get them out the “door” quickly and on their way.

4. Make Pricing Transparent

People have an inherent distrust when they’re shopping for products they can’t hold in their hands. The slightest bit of suspicion and they’ll happily hop out of your sales funnel and into someone else’s. Rather than lose customers, make sure you have your pricing front and centre.

People are sensitive to being tricked or deceived. Burying your pricing information makes you seem suspicious. It seems to buyers like they should be sceptical of what you’re offering.

The same rule should also apply to shipping. People want to know if they’re about to pay ten times more for shipping than the product itself. It often makes sense to have different shipping rates for different products or to offer free shipping after a certain purchase amount to get the best conversions.

Let them know the shipping before they purchase anything.

5. Don’t Distract Them

Your e-commerce site has one goal: To make sales. When you use it to generate advertising dollars or to tell your brand’s story, you’re missing the point.

Leave that information in other links and tabs. If customers want to know, they’ll look for it. That extra information is getting in the way of your sale and keeping you from making a purchase.

Avoid pop-ups asking for additional information. You can ask them to opt-in when they check out instead. Distracting people from making a purchase and annoying them could drive them away.

Don’t lead them to abandon their cart. Once they’re in the mode for purchasing, leave them alone.

6. Keep Reviews Visible

One of the best tools for buyers looking for a product they’ve never purchased before are user review. Given that 84% of buyers trust online reviews as much as they do a recommendation from a friend, they matter a lot. It can be the deciding factor in closing a deal.

If buyers can hear from just one last person recommending products before they buy, it could close the sale. Reviews and testimonials also make your customers feel like they’re a part of your brand.

Keep product-specific reviews directly under product descriptions. If you don’t have a lot of different products, you can have one page for your reviews. However, seeing a testimonial right underneath your products can be powerful.

It’s Easy To Start an Online Boutique

With all of the free templates and design options available from web companies, it’s simple to start an online boutique. However, it’s up to you to keep generating interest and attracting people to your e-commerce site. Make sure you make marketing your number one priority for the coming year.

Check out our guide for ensuring you’re putting together the best possible email marketing plan.

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