Did you know that local SEO for small business can increase revenue?
About half of those who did a local search on their phones have visited that store within a day. About 34% of those who did a local search on a phone or tablet would visit a local store within a day.
Obviously, there’s a lot of potential in local SEO, but you have to know what it takes to take advantage of this massive opportunity.
Keep reading to learn more about local SEO and how your business can be successful using this marketing tactic.
What is Local SEO?
You’re probably already familiar with search engine optimization. That’s a way to optimize your online presence to appear high in search results.
How does local SEO differ from SEO?
Local SEO is similar, but your online presence is optimized to appear in search results that relate to your geographic area.
For example, someone might search for “plumber near me” or “solicitor west Sussex.” These types of searches are the most common in Google and since they result in clients, it’s important that you rank near the top of listings.
Most of the clicks go to the top three search results.
Why Invest in Local SEO?
The big question for most business owners is why they should invest in SEO. Local SEO isn’t just about potential revenue, though that’s a major factor.
It’s also about establishing your brand in a crowded marketplace and providing a great user experience online.
Here’s what local SEO for small business can do for you.
Improved online presence: By optimizing your online presence for local searches, you’re going to give your potential customers a better experience. For example, you’ll have consistent online listings, positive, high-quality online reviews, and a faster website.
Better conversion rates: About 75% of searches in the UK are on mobiles.
Out of those searches, almost half will result in phone calls, and 30% – 50% of those calls result in sales.
Where else can you get that kind of conversion rate? Imagine if you could close 30%-50% of the calls that go to your business. What would that mean for your revenue?
Increase your referral customers: By having your business listed online, it becomes much easier for referrals to find your business.
Typically what happens is when potential customers ask for a business, they get a few recommendations from friends or family members.
The first thing your potential customer will do is look them up online. They’ll look at reviews, the website, and then make a decision.
If your site is hard to find or you don’t have any reviews for your business, it’s unlikely that your potential customer will call you.
They’ll contact the business that’s easy to find and has plenty of positive reviews.
How Can You Get Ready for Local SEO?
With so many benefits, how can your small business capitalise on this massive opportunity?
Online Business Listings
You need to ensure that your listings are consistent. The name, phone numbers, and addresses listed must match what’s on your website.
If they don’t, then you’ll confuse not only potential customers but search engines as well.
Get Online Reviews
When people are looking up businesses to work with, they won’t trust your opinion that you’re the best company in the world.
They will, however, trust the opinions of others who express that opinion online. About 84% of people will trust an online review as much as a recommendation from a friend or close contact.
In other words, you have to get your online reputation in order before you do anything. You have to ask your customers to review your service online and remind them through personal pleas and reminders in your email newsletters.
Backlinks to Your Website
Backlinks can help your business in a variety of ways. They can lead to an increase in traffic, and they can also help you boost local SEO results.
Search engines consider a link to your site to be a sign that there is something worthwhile to link to. It’s an assumption that your site provides value. If your site adds value, then it should be ranked higher in search results.
How do you go about getting backlinks? One of the most popular methods is to write guest posts for trade or local publications.
This will show off your expertise, establish your brand in the marketplace, and get valuable links to your site.
Have A Fast and Responsive Website
If you want to impress search engines and keep your site’s users happy, make sure your website is fast and is mobile-friendly.
According to Google’s own research, if a website takes more than 3 seconds to load on a mobile device, you will lose about 53% of your site’s traffic.
If your site takes 5 seconds to load, you’ll probably lose 90% of those visitors before the page loads.
There are a lot that of variables that go into making a website fast.
A simple place to start is by compressing images. A lot of people upload the images they have on their phone or camera directly to their website.
The image files tend to be large files, and they can be made smaller, without losing image quality.
Be sure to use an image compression tool before you upload the images to your site. If you use WordPress, you can install a plugin that compresses images when you upload them.
Local SEO for Small Business
Improving your local SEO for your business should be a priority. There’s a lot of opportunities for your business.
By making changes to your online presence, you’re improving your chances for success when it comes to appearing in local searches.
You could make these changes yourself, or you could hire a team of experts to do the work for you.
The team at Samson have helped businesses increase their conversion rates, traffic, and sales.
Contact us today to see how we can help your business.