The numbers are in; 86% of American adults who use the internet do so on at least one mobile device. To put it in perspective, that is eight out of every ten American adults, daily.
Mobility is the new paradigm, and your firm’s website needs to keep pace if it is to draw in traffic. Responsive web design is an approach that helps you develop a site that adapts to the different screen sizes of devices. Thus, your customers can keep engaging with you for more sales. `
Here is a closer look at the benefits of website responsiveness for your business.
1. Greater User Experience
In digital marketing, content is king. Focusing on optimizing your content is therefore critical. However, if no one gets to see the great content you create, then it’s not very helpful.
Your website needs to deliver a memorable user experience for it to grow your business. One critical factor in whether a user enjoys using your site is the ease with which they can navigate it.
When a visitor needs to keep pinching or zoom in and out, they will not enjoy using your website. If anyone on your site needs to wait for longer than necessary for a page to load, they will not stick around for long.
A responsive site ensures that your page loading speed helps visitors access the information they need fast. Since a responsive website reacts and scales to fit the screen size, a user won’t have to fiddle with it.
That, in turn, can make them stick around more as they enjoy using your website. A satisfied user can even recommend your site to others which goes to boosting your traffic and business.
2. Easier to Maintain
If you operate a separate mobile website, then maintenance can become more complex. In case a common bug arises, you would need to pull double-time to handle both sites. On top of that, spending on maintenance for two separate sites can make things expensive.
A responsive site, on the other hand, gives you a ‘one-size-fits-all’ ability that makes your maintenance more manageable. Whenever issues crop up, you only need to make adjustments in one go.
As a result, your developers don’t need to take too much time off their schedule for routine upkeep. Instead, they can devote their energies to creating solutions that matter to your customers.
Additionally, the extra money you spend on maintaining a separate mobile site can go into initiatives that help your firm grow.
3. Avoiding Duplicate Content
Another problematic issue with running two versions of your site is that of duplicate content. Search engines are smarter today than ever before. Even so, they still need to identify the more critical site version.
The content on your mobile site will remain the same despite the different URL. It’s little surprise then that your content will keep ranking lower as the search engine can’t decide which is relevant.
A responsive site helps you avoid duplicating your content on two versions of your website. Thus, you can focus on creating excellent content in a cost-efficient manner to help your business grow.
4. More Mobile Traffic
Over 2.6 billion people own and depend on smartphones for their daily internet browsing needs. Not only that, but by 2020 the number of smartphone users is predicted to grow.
The need for your website to be mobile-friendly has never been more critical.
Adopting a responsive web design means you can deliver an exceptional user experience on mobile devices. Visitors to your site won’t have to wait for long as each page loads. Additionally, they won’t need to fiddle with it.
A great mobile experience means that more users will find it easy to check your site while on the go. That ultimately has the impact to grow your revenue.
5. Faster Development
Anytime you have to create a separate mobile version of your site you end up taking longer to finish developing it. The longer it takes you to create your website, the more money you spend.
Moving to a responsive site means that you don’t need to have another version to run on a smaller screen. Such a site will work no matter the device a user is on.
Therefore, you end up spending less on development which frees up funds for other mission-critical purposes.
6. Easier to Track Analytics
Keeping an eye on your website analytics is critical to giving users the best service. Maintaining two versions of your site means that you have to keep track of two sets of analytics regularly.
The more effort you put in exploring your site analytics for it to perform better, the more you double your work.
A response website can help you achieve the same goals with site analytics while doing less work. Since you will only be monitoring data from one site, you can spend more of your energy on delighting and satisfying users than on watching the feedback.
7. Faster Load Times
Responsive sites tend to load faster, especially on mobile devices. Using fluid grids and responsive images, you can ensure that a visitor to your website does not have to wait for long for the information they need.
Due to this, a user will likely spend more time on your site. Such an experience then increases the chances such a user can buy from you.
8. Low Bounce Rates
How fast a visitor to your company’s site moves away from it is known as the bounce rate. A responsive website empowers you with several ways through which you can keep users engaging with your content, thereby reducing your bounce rate.
9. Better Conversion Rates
According to statistics, customer conversion from desktop to mobile is up by 64%. A responsive website can help you tap into this trend by making your site a place users desire to spend more time on.
As potential leads linger on your site, they get a memorable user experience that can compel them to buy from you. You can then grow your business as you keep your conversion rates up.
Tap Into the Benefits of Website Responsiveness
As people become mobile-first, you will need to adapt if you are to keep bringing in more customers. Responsive web design can help you better serve customers no matter what device they use. Understand the benefits of website responsiveness to better map them to your business goals.
Samson Web Design is on a mission to empower businesses to grow online. Talk to us today to know how your website can deliver tangible results for your firm.