As beneficial as it can be to create a strong search strategy for your business, you’re in for a big (bad) surprise if you’re making a bunch of SEO mistakes.
Failing to identify and fix SEO mistakes will only lead to problems and setbacks in your business. You need to make sure your search strategies are always headed in the right direction if you want to see results like more leads, more sales, and more brand awareness overall.
This means giving a search campaign your best effort and being willing to admit when something’s gone wrong. Thankfully, there are plenty of ways to avoid making SEO mistakes in the first place.
Here are the top 9 SEO mistakes to watch out for and keep yourself from doing.
1. Using Weak Keywords
The keywords you pick out have a big impact on the strength of your content. Popular keywords are more likely to give you the exposure you’re looking for, while terms that aren’t as frequently used may take a bit longer to generate traffic.
You can’t forget about local-focused keywords though, and sometimes, there is actually value in using keywords that aren’t the #1 searched-for word/phrase.
As such, the best thing you can do to ensure you’re using the right keywords is take research seriously. Don’t always go with the first keywords that pop up. Dig a little deeper to find the ideal search terms and phrases for your business.
2. Keyword Stuffing
Another mistake people are making with keywords is keyword stuffing. Google knows how to tell when you’re using keywords in a natural, conversational manner and when you’re trying to pull one over on them.
Filling a landing page with a bunch of keywords or stuffing an article with the same keyword over and over won’t get you very far. In fact, it can set your rankings back and leave you in a worse position than where you began.
3. Not Fixing Broken Links
Have you ever clicked on a link in an article only to be led to a redirect page? It’s a bummer, isn’t it? This negative user experience is taken into consideration when a search engine is creating a results page. In other words, broken links hold your business back.
This applies whether you have broken outbound links on your website or broken inbound links that are placed elsewhere on the web. Your whole link building strategy can break if your links aren’t working.
Make it a point to use a broken link checking plug-in and to look at the quality of inbound links bringing people to you, too. This way you can stay ahead of any link issues that may arise.
4. Sharing Duplicate Content
The next SEO mistake you should avoid at all costs is publishing duplicate content. This sends a major red flag to Google, and it can get you in some serious trouble with whoever originally shared the content.
Even re-sharing your own content is a bad idea. It’s one thing to recycle content and present it in a way that’s new and exciting and another to try to pass off duplicate content in multiple places on your website.
5. Having a Slow Page Load Time
The average page load time is under 2 seconds, and anything that takes longer than 3 seconds is likely to turn users away. People want to access the information they’re looking for in a fast, efficient manner.
When your page isn’t giving them that experience, they’ll go elsewhere. It’s that simple, and it’s pretty bad for your SEO success. Once Google catches onto your slow load times, you’ll be hard-pressed to fix this issue before you can see a rise in your rankings again.
6. Underestimating the Mobile Experience
Keep in mind that SEO doesn’t apply to desktops alone. In fact, the strength of your mobile presence is more important now than ever before. Your mobile website should be responsive, fully-optimized, and yes, quick to load.
More so, the mobile experience needs to make sense to your users. Take a moment to consider the strength of your mobile website’s UX and UI. The secret to boosting your SEO performance may be in the way your users navigate your mobile site or in how natural the commands feel.
7. Leaving Title Tags and Meta Descriptions As-Is
Google automatically generates title tags and meta descriptions for you, but it’s much better to create them yourself. Leaving these SEO elements as-is is basically like asking for your rankings to fall.
It’s much smarter to incorporate strong keywords into the title and to use them in the meta description as well. Try to go beyond this and create a catchy description that hooks users and makes them want to click on your links.
8. Having Too Much Pride to Partner
Here’s something to consider: you don’t have to do all your SEO efforts on your own. There’s value in partnering with other websites to write guest posts or in having social media influencers share your brand (and links) with their audience.
This multiplies the exposure you have, and it makes you much more relatable, too. Smart partnerships can do a significant amount of good for your online presence in a short amount of time. Think about that the next time you want to try doing everything yourself.
9. Forgetting to Track Your Competition
The final mistake a lot of business owners make when managing their SEO campaign is focusing only on their own SEO. It’s good to know what your competition is up to.
You need to have a clear definition of who’s beating you in rankings and what they’re doing that is so successful. Competitor research helps you get ahead and stay there. It keeps any surprises from coming your way and hurting your rankings.
Professional Support to Avoid SEO Mistakes
Just as there are all kinds of strong SEO tools and strategies your business can use, the possible SEO mistakes you may be making are a dime a dozen. That’s why it’s a good idea to invest in professional SEO services.
Experts are much less likely to make a mistake when managing your campaigns than you are. Not to mention, they can educate you about SEO and make your understanding of this digital marketing tool works a lot stronger.
Click here to discover what such services can do for you.