Google performs over 40,000 searches per second!
The fact that it has become the largest search engine in the world has not escaped anyone’s notice. You probably use it every day or have used it at some point in the last few years.
However, Google is not the only search engine around, there are others although they share less of the market.
One of the major factors for getting your site to rank well on any search engine are quality backlinks. This is nothing new. Since the beginning, backlinks have been a critical factor in determining where Google placed your website in a search result.
However, these days the quality of your links outweighs quantity. Here is a guide to creating quality backlinks.
1. A Short History of Backlinks
Prior to Google’s Penguin update, the only thing that was necessary for your site to rank well was to have a lot of links pointing to it. It didn’t matter whether the links were of good quality or not. It also didn’t matter whether the links were relevant.
A lot of webmasters abused this by ranking sites that were very low in quality at the top of the search engine. However, Google got wise and when they rolled out the Penguin update, these sites fell from grace. Google rolled out other updates after that but Penguin was the beginning of the end for low-quality backlinks.
Now comes the obvious question, “How do you create high-quality backlinks?” Read on because this question is about to be answered.
2. Write Guest Posts
Perhaps one of the easiest ways to get quality and relevant backlinks to your site is by writing a guest post for another website in your niche. In exchange for a free article the owner of the site allows you to place one or two links back to your website.
These provide high-quality links because they are relevant and from quality websites. It does involve a lot of reaching out though, so be prepared. However, the payoff is big so it is well worth the effort.
3. Spy on Your Competitors
You may have ethical reservations about spying. However, be warned that your competitors may already be spying on you as part of their search engine optimization strategy.
There are tools available that will let you see all the sites that are linking to a particular site. A good one is the Ahrefs link intersect tool. However, there are others available, so do your research and you will find one that’s right for you.
Once you have identified the sites linking to your competitors, contact them and ask them to link to you as well. It is either they will say yes or no, so don’t be shy about it. You may be surprised to find how willing some people are as long as you have good content.
4. Take Advantage of Broken Links
Have you ever clicked on a link that you thought contained valuable information only to find out that the page is not there anymore? Undoubtedly, it left you feeling frustrated.
You can use this to your advantage to build backlinks to your website. Simply use a tool to search for broken links on popular sites in your niche. Find the pages that the broken links went to by using a tool called Wayback Machine.
More than likely they will have it archived. Simply recreate the content on your site and then contact the webmaster whose site you found the broken link on and ask them to link to you instead.
You will find success with this method. However, be prepared to hear no sometimes because some webmasters will prefer to just remove the page linking to the old content or adjust the content so that the link becomes unnecessary.
5. Get Links from Web Directories
This method is an old one but it is still relevant today. Long before Google reigned supreme, people would use web directories to find the best sites on the internet.
Back in those days, web directories were hard to get into and they required long wait times. These days this is not the case and the reputable ones still provide you with quality backlinks.
However, there are a few precautions that you should bear in mind when deciding to use a web directory. There are many directories out there that are not legal and links from these will hurt your site instead of helping it.
Be wary of any web directory that wants you to link to their website in order to be a part of their directory. Since there are so many web directories you may be tempted to use an automated tool to submit your site. This is not a very good strategy and is likely to see your website or blog marked as spam.
It is best to collect a list of quality directories and then proceed to submit them manually. If you do not have the time to do your submissions manually, you may want to consider hiring a freelancer to do it for you.
6. Social Media Links
While there is a debate about the link juice these backlinks provide in Google. There can be no doubt that popularity of these platforms can catapult your traffic to the next level.
When you make posts on your blog or website place links to them on your social media pages. When your followers go to your site and read your posts they will share your posts. Some of them will even link back to your original on their website
Either way, this is a situation in which you cannot lose.
A Final Look at Building Quality Backlinks
Quality backlinks are critical to the overall success of your website. However, not all links are created equal and you must be strategic about the type of the links that you point to your website.
While you cannot control all the links that come in. If you launch a good link building campaign you can raise the level of authority of your site. The ripple effect is that search engines will rank you better and you will get more traffic.
If you would like help with website optimization, please contact us.