If you are struggling to get your business seen on Google, it is a sign that you may need to revamp your entire SEO strategy. No matter what niche you are in, you are up against thousands of other websites who are promoting a similar product or service.
According to research, are 63,000 searches every single second on Google, this clearly shows that there are no shortages in traffic. So how come you are struggling to gain some traffic? The answer lays within having the right on page SEO checklist.
Since the internet was introduced in the 80s, there have been a lot of changes over the years in terms of how to optimize your search traffic. One wrong move and you could affect your rankings and your cashflow.
Keep on reading to learn how to create an on page SEO checklist that actually works, so you can enjoy the extra traffic and the extra cash!
What is On-Page SEO?
On-page SEO refers to all the website techniques you use to improve your rankings for each page of your website on the search engine results page (SERP). It includes how you utilize content, design, and other technical skills in order to gain more traffic and get a better ranking.
Some of the on-page elements include:
- Website loading speed
- Internal links
- Title tags
- Long-tail keywords
- Alt text on images
- Responsiveness (Mobile function)
- Meta Descriptions
All of these elements play a major role in your overall rankings and will increase the chance of a new visitor becoming a new customer.
On-page SEO alone may not be enough to get your page to rank, you also need optimized and engaging content as well. In order to get that content viewed, however, is determined by your on-page SEO checklist.
1. Discover Long-Tailed Keywords
While keywords may not hold the same importance as they did a couple of years ago, they are still an essential component of a proper SEO strategy. There have been major changes in the keyword scene, which is the new importance of long-tailed keywords.
There is no need to invest in a keyword search tool, as Google has made long-tailed keywords searching incredibly easy. All you have to do is search for anything related to your topic on the search bar, and without clicking “search”, see what sentences are showing up as suggested searches.
These Google suggested keywords are magic for your on-page SEO. You can also use keywordtool.io to see where each of these suggested keywords rank.
2. Have High-Quality Links
Remember the horrible practice of keyword stuffing? Well, unfortunately, some people replaced that bad habit with purchasing spammy backlinks with the goal of increasing their rankings.
This practice will get you penalized by Google, so avoid it at all costs. Instead, focus on high-quality links from reputable websites.
To do this, offer to write guest posts for well-known websites in exchange for a link back to your website. You can also search for broken links within your niche, and offer to give them a link to your similar content.
You can also write reviews about influencers in your field, write it in a way that makes it irresistible for them not to share it.
3. Meta Descriptions
Unfortunately, many website owners either neglect their meta descriptions or fail to optimize them properly. Doing so can seriously impact your rankings, so pay attention to the details involving your meta descriptions!
Your meta description is the little chunk of descriptive text that shows up under the URL of your website on the SERP. It should be engaging and captivating in order to draw visitors to click on your website instead of the others.
To optimize your meta descriptions, include multiple keywords that rank high with your content topic. Keep in mind that your meta description should stick between 160 to 300 characters to have the best results.
4. Create Engaging Content
The content on your website is essential for standing out in your niche. It should be engaging, relative, exciting, and informative, with your own unique flavour. In order to stand out from the rest, consider creating content in multiple areas including:
- Web page copywriting
- Instructional articles
Include content that is both easily shareable and relatable. Relatable content increases the chances of your content being shared within circles of friends.
5. Title Tags
The title tag is the actual title of your page’s content. This could be the name of the blog, a video, or even a podcast. The main title should be an H1 tag, which will invoke Google to discover it more easily.
The titles of each topic in the post should be H2 tags, and the sub-headings should be all be H3. Make sure not to confuse bold text with a title, as they are very different and could affect your rankings.
6. Website Speed
Have you ever tried to load a website, and got so frustrated that it wasn’t loading in time that you decided to leave to another website? This is called bouncing, and it can affect the rankings by a large amount.
A slow-loading website will detour visitors from sticking around, which increases your “bounce rate” and tells Google that people do not like your content. This will quickly move you from the first page on the SERP to the last.
If your website is slow, consider speaking to a professional web designer to see what you can do to increase its loading speed. This may be changing some graphics, using different images, or even an entirely new website.
Learn More About Having the Right On Page SEO Checklist
SEO is an ever-changing world, and staying on top of the latest changes will help you to stay ahead and not fall behind your competition.
By following this guide, you will have the best on page SEO checklist to ensure your rankings are as good as possible.
If you are still feeling like you need some help with your website, feel free to contact us regarding any questions you may have.