By 2022, videos will account for 80% of all web traffic. If you’re not using video as part of your digital marketing strategy, you’re missing out!
Videos are an effective way to grab a customer’s attention and draw them to your brand. With a video landing page, you can turn website visitors into paying customers.
What exactly is a video landing page, and how can one benefit your business?
Keep reading to find out!
What Is a Video Landing Page?
Video landing pages are exactly what they sound like: landing pages that feature video content. You can use a video to engage, persuade, or inform your audience. Each video and landing page should share a singular goal.
While many people use their video content as the page’s centrepiece, you can also add additional copy and images to the page.
It’s important to make sure you have a goal in mind before creating your video. Otherwise, you might risk confusing your audience. For example, let’s say you’re creating a landing page to announce a new product.
You can create a video that provides a product demo or explains the benefits of using your new product.
If you want to create a landing page that promotes an upcoming webinar, you wouldn’t put a product demo video there. Instead, you would need a video that helps you advertise the webinar’s registration. Then, you can add a form to encourage people to register.
A video landing page can help you achieve your digital marketing goals.
For example, you can use videos to encourage people to sign up for an event, contact you for information, or to boost sales.
You should consider your goal before creating your video. Then, decide which style of video will help you achieve your goal. Creating a high-quality video can require a number of resources, so it helps to plan ahead.
Here are a few different types of video landing pages you might consider.
Explainer videos make it easy for website visitors to gather the information they need quickly. Make sure your video is short and simple. The easier the information is to digest, the more likely people will watch it all the way through.
For example, you might consider a 90-second explainer video to help your customers understand a new industry trend.
Explainer videos can also help you make a quick elevator pitch. You can show off your brand without forcing your site visitors to read long paragraphs of text.
A video landing page can help you keep your audience informed without exhausting their short attention spans.
Testimonial videos are an effective way to strengthen brand trust and loyalty. Consumers choose brands they trust. Hearing about other people like them have a happy experience with your business can convince them to trust your business, too.
Social proof is a powerful tool. By adding a testimonial video to your landing pages, you can let customers speak for you.
These videos will add legitimacy to your business.
You can also use company culture landing page videos to give customers insight into your company. Let your employees speak for your brand or give customers a tour of the office.
Company culture videos help build brand trust.
As consumers learn about your business and why you’re unique, they’re more likely to choose your company over one of your competitors.
Benefits of Video Landing Pages
There are many reasons companies are creating landing page videos this year. For starters, videos are 53 times more likely to rank on the top of a Google search page. That top-of-the-page ranking will help you attract more people to your business.
Creating a landing page with video content will also help you stand out from your competitors.
Here are a few more reasons you might consider creating more landing page videos this year.
Storytelling is a powerful tool that can help you connect with your customers. Providing a visual representation of the information you want to convey will keep people watching. Then, you can use an emotional appeal to keep people interested.
Videos allow you to take long pieces of content, such as blog posts or infographics, and infuse them with storytelling.
Storytelling can help you build a lasting relationship with a customer. Make sure to use transparency. Stay true to your brand and business.
By telling a story, you’re more likely to build brand awareness. When you stay top-of-mind, you can increase traffic, leads, and sales. Give customers a reason to relate to your business and they’ll choose you over your competitors.
Build Brand Trust
People choose the brands they trust. By creating a video landing page, you can give people a reason to trust your business.
Remember, transparency is key.
Once you build brand trust, you can turn that trust into loyalty, allowing you to retain customers and improve your ROI.
Interactive videos can help you boost engagement and trust. You can also create FAQ landing pages videos that are fun and easy. Customers already want this type of content, so they’re more likely to engage.
Consider creating live videos, too. Live streaming will give you a chance to connect with your customers in real-time.
Search engine optimisation (SEO) is an important digital marketing strategy. Search engines like Google determine if you offer great content based on:
- How long people stay on the page
- If visitors click around
- Whether or not the content is relevant to the search
Videos are a great way to encourage people to click around and stay on your landing pages. By using videos, you can boost your SEO ranking and appear higher on search engines like Google. Then, you can attract more visitors and rank ahead of the competition.
Direct Success: What Is a Video Landing Page?
It’s time to start directing your big production! By creating a video landing page, you can attract more people to your site and build your business. A high-quality video can help you stand out from the crowd and boost customer engagement.
Want help improving your digital marketing strategy? Contact us today to get started!