Looking to boost your sales? When it comes to getting more customers online, the right design can make a huge difference.
Fact is you can increase your traffic without burning all your budget on marketing. To do so, you should consider investing in custom website design.
Read on to find out how to leverage custom website design to boost your sales.
1) Loading Speed
Simply put, if your website takes more than four seconds to load, it’s too slow. According to Google’s PageSpeed Insights, as many as 70% of all websites take more than seven seconds to load.
Those seconds are crucial for customer retention. The longer a page takes to load, the more likely it is for customers to load another page instead.
Moreover, page speed directly affects search engine rankings. Google uses page speed as a ranking factor when indexing pages. So, the faster your site loads, the higher it will rank with ZERO additional effort!
There are various metrics that measure loading speed, including:
- Time to full load
- Time to the first byte
- Time to start rendering
- Time to visual completeness
- Total file requests
- Response time
Your site will be slow regardless of design if server response is lagging. Google recommends server response of no higher than 200 milliseconds.
As speed is a major factor of custom website design, you must make sure your contractors understand your needs. This includes traffic estimates and total bandwidth per month.
2) Integrate Branding and Marketing Goals
If your custom website design isn’t taking your marketing goals into account, you might be just wasting money. Your website is your face to the world, and it needs to align perfectly with any online marketing plans you might have.
Your brand message should be strong on your website as well. Your logo, brand colours, and catchphrases should be consistent across all pages. If your custom website design does not nail down branding, your site will look amateurish.
You can integrate your branding and marketing goals into your web design just by having your marketer discuss this with your web designer. Sometimes small tweaks lead to huge changes in traffic and sales, so it pays to experiment until you perfectly align design with branding.
3) Mobile Friendliness and Responsive Design
According to multiple authorities, responsive website design is now the most important aspect of the success of a website.
But what is responsive design? In simple terms, responsive design allows a website to resize itself and be accessible to every user. This means that the site should be easy to read on all screens and all devices, including PCs, TV screens, gaming consoles, smartphones, and iPads.
Mobile friendliness, in particular, is of crucial importance, as now more than half of all consumers shop using their smartphones. If you are looking to boost sales, making your online store friendly towards mobile devices might be your best bet.
The beauty of responsive design is that you only have to configure each page once, and then it will readjust itself depending on what device is accessing it.
4) Innovate Responsibly
Sure, your website should stand out from the crowd. Most sites look like generic clones and bore users quickly. However, there is such thing as too much innovation.
If your site is too bizarre, users will leave it faster than if it were just boring! There are certain conventions that all users expect to find on each site. If you don’t have headers, search boxes, navigation bars, clickable icons or pausable videos, users will feel urged to close the page.
Some web designers will be eager to experiment with new tools on your site. This might sound like a good idea at first, but it is risky. If you absolutely have to try some amazing innovation, then ask your developer to create two separate custom websites for split testing.
Custom website design should serve your business and not the other way around.
5) Clear and Concise Text
A successful website presents a pleasant reading experience. Users will quickly close site with unclear, messy or small text.
Choosing an unclear font is a big mistake. These fonts include hand-drawn fonts, unique symbols, cursive and gimmicks like comic-style or ancient Greek-style text.
The easier you make it for a user to read your product description, the more products you will sell. This is especially important for sites that rely heavily on written content.
6) Ease of Use
In addition to clear fonts and web design conventions, your website should be easy to use. Feature a clear sitemap with navigation bars so your users can get where they want fast.
Another big negative is not changing the colour of links your users have already clicked. When navigating your site, visitors will use links to navigate to new pages. If the links don’t change colour, your visitors won’t know if they’ve been to a particular page before or not.
Why is it important for visitors to get to your homepage? It’s one of the first places they’ll go when they become lost or disoriented on your site.
7) Clever Use of White Space
If your pages are too cluttered and have very little white space, users will be confused and will leave your site faster.
For a great example, just check out Google’s own homepage. It’s mostly white, with the important features strategically placed across the screen. Just keep in mind that there is such thing as too much white space, and it can make a page feel empty or incomplete.
8) Use Unique Media
You should complement your custom website design with unique media and content. Google penalises sites that use generic images or copied content. Relying on stock photos might be cheap, but your users will realise your site is second rate if you do so.
Moreover, stock photos usually lack focus and can confuse users. Your best option, if you can afford it, is original photos, which will help you rank higher in search engines and engage more with your customers.
Looking for Top Quality Custom Web Design?
If you are serious about optimising your website for maximum efficiency, then you should definitely check out Samson, a leading UK design, marketing and optimisation agency that has helped hundreds of companies succeed.
With Samson, you leverage a decade of experience in developing and optimising highly efficient websites and ecommerce platforms.
Ready to take your custom web design to the next level? Contact Samson today!