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Samson Web Design Samson Web Design Helping customers online since 2006

Bespoke web app & software development. If you can describe it, we can build it.

Got an idea for a website, web app or piece of software that doesn’t exist yet? We build it, whether it’s a tool for your customers, a product for the public, or the in-house system that replaces the spreadsheets and copy-paste. Bespoke websites, web applications, lead-generation tools, automation and AI-powered systems, delivered in weeks not months. And you see a free working prototype before you spend a penny.

Free working prototype before you commit
Fixed-price projects
Bespoke software development

What we build

If your business runs on spreadsheets, repeated manual work, or software that almost fits, there’s usually a better way.

Custom web applications

Systems built around exactly how your business works: quoting tools, booking engines, customer portals, stock and order management.

Business automation

The jobs you do by hand every week, done automatically. Data moving between systems, documents generated, emails triggered, reports compiled.

AI-powered tools

Intelligent features built on the latest AI models: document processing, smart pricing, content generation, automated decision-making. Practical applications, not gimmicks.

SaaS platforms

Productising your expertise? We design, build and run multi-user platforms with subscriptions, billing and customer accounts handled.

System integrations

Your website, accounts package, CRM and stock system talking to each other instead of being retyped into.

Ongoing development

Software is never finished. We host, maintain and keep developing what we build, with the same care plans as our websites.

See your idea working before you spend a penny

Most software projects ask you to commit thousands on the strength of a document. We don’t. We build the core of your idea first, free, and you click around it before deciding anything.

1

Describe the problem

A plain conversation about what eats your time or what you wish existed. No spec documents, no workshops.

2

We build a free prototype

Within days you get a link to a working first version of the core idea. Click it, try it, show your team.

3

You decide

Love it? We agree a fixed price to finish it properly. Not right? You've spent nothing and you owe nothing.

Real systems we’ve built and run

These are live systems we built with the same AI-accelerated approach we’d use for yours, and several of them run our own business every single day.

Business command centre

One dashboard running an entire company: CRM, projects, finances, and every email account in one place, with AI reading, sorting and drafting replies.

Web app AI Automation

The Content Engine

A full software-as-a-service platform that researches topics, writes articles with custom images, publishes them to customer websites and handles its own subscriptions and billing.

SaaS AI Payments

Website health-check tool

A lead-generation machine: a visitor enters their web address, gets an instant plain-English report on their site's health, and becomes a warm enquiry. Try it live on our free website health check.

Lead generation Automation

AI email management

Inboxes that triage themselves. Incoming mail is read, categorised and prioritised by AI, with suggested replies drafted and routine messages handled automatically.

AI Automation

Automated proposal pipeline

A pipeline that researches a prospect's website, identifies what they need, and produces a tailored, ready-to-send proposal automatically. Hours of work down to minutes.

Automation AI

Customer portal

Self-service accounts where customers log in, review and approve work, manage their subscription and see exactly where things stand, without a single "any update?" email.

Web app Payments

Lead-generation tools, automation pipelines, customer portals, AI assistants. If your business has a bottleneck, we’ve probably already built something like the fix.

Custom software used to cost too much. It doesn’t any more.

AI-assisted development has changed the economics. Systems that would have cost tens of thousands and taken months can now be prototyped in days and delivered in weeks. We’ll build you a free working prototype before you spend a penny, so you can see your idea running before committing.

Get a free prototype
Free consultation + working prototype
Fixed prices, agreed before work starts
Built on proven, maintainable technology
Hosted and supported after launch
What clients say
Real reviews from businesses we build for and look after

Questions people ask

Far less than it used to. Small automations start in the hundreds, full applications in the low thousands. Every project is a fixed price agreed upfront, and the prototype that proves the idea is free.

Before you commit to anything, we build a working first version of the core idea so you can click around it and see whether it solves the problem. If it doesn't, you've spent nothing.

You do. Source code, data, the lot. We're happy to host and maintain it, but you're never locked in.

Usually, yes. Document processing, intelligent search, automated responses and decision support can often bolt onto existing systems without rebuilding them.

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