As technology advances in society, the need to surf the internet on a computer or a laptop is diminishing.

People are obsessed with their mobile phones. Period. So, web developers, entrepreneurs, and content creators responded to this need. We can use a smartphone to do just about anything!

So, if you’re a website owner, it’s vital to make your site mobile-friendly, or in other words, mobile optimised. Records show that mobile internet usage since 2016 has even exceeded that of the computer. So, don’t get left behind!

What makes for a user-friendly, or a mobile optimised website? In essence, people are looking for smoothness, short cuts and convenience.

Having a fully functioning mobile optimised website should be a priority, so let’s dive into how to achieve exactly that!

Six Key Elements to Make Your Website More Mobile Optimised

If you follow the advice below, you’ll mobile-optimise your content in next-to-no time.

1. Framework Tools Need Should be Your Best Friend

A great example of a framework tool would be Bootstrap. The purpose of Bootstrap is to scale the size of your web pages and elements, so they’re compatible with any size or make of device.

What makes it so “great” you may ask? It’s automatic.

It eradicates the hassle of having to modify the shape and size of everything yourself.

But, it’s always important to read the fine print. There might still be compatibility issues, especially if your site has lots of add-ons. So, play it safe and double-check before you publish anything.

2. Responsiveness Is Fundamental

When you’re ensuring that your website is mobile-friendly, you shouldn’t be concerned with qualitative information disappearing; all your information is well-stored.

The concern should be on how reactive your website is on a mobile device. When you want to maintain the responsiveness, one thing you need to pay attention to is the arrangement of your information.

Don’t be afraid to allow things to shift around a little. Rearrange your display settings a little to accommodate space for everything.

Responsive design, also known as RWD, isn’t only recognised for its efficiency in reorganising and keeping info. In fact, Google’s gone as far as to label it their favoured mobile website format.

3. Keep it Simple and Sweet

One of the most effective ways to make your site mobile-friendly is ensuring your info is easily accessible.

It makes absolutely no sense building a fancy website if it doesn’t stick to its primary function (to inform people).

Gimmicks and extravaganza are great for grabbing attention, but what is most important is the information. What do you want people to know? What are you trying to sell to people?

If this isn’t communicated successfully, then, excuse us for saying, but it’s a failure. Moreover, when people tend to be using their mobile phone to research or look for something, it is usually for convenience.

They are probably not trying to waste masses of time. In other words, cut out the large paragraphs of waffle, and get straight to the point.

Use different techniques; put the main things that will attract your target audience on the front page first, and then take it from there. Reel them in so that they won’t be put off by the multiple pages to come.

In addition to this, your CTAs must be sharp and clear, and they must do the trick. They have to stand out from the crowd. When your potential client or view visits the site, finding what they are looking got shouldn’t be a tedious task.

4. They Want to Look it Up

One of the things that a lot of sites that are not mobile optimised tend to miss out on is using a search function. This is a lifesaver for most people looking to find something quickly. This could dramatically increase your page visitors.

A large percentage of high-end market companies successfully use this strategy to gain more people to their site. A classic example of this would be Amazon.com. This simple approach has earned more than 12 million in sales.

5. Get Rid of All Pointless Pop-Ups

One of the most annoying things in this world is when you’re trying to get information on a website, but useless pop-ups and adverts get in the way.

Of course, it’s understandable that pop-up blockers and advert blockers cost money, but if you want a mobile-optimised site, paying the money might be a necessary evil.

One thing that you must pay attention to is the fact that when using a mobile device to surf the net, size matters.

Using your thumb, or even your pinkie for that matter can just be a nuisance when trying to close them. You may also end up opening them instead of closing them.

6. A Good Speed Is Imperative

Absolutely everyone detests having a lagging screen. There’s absolutely nothing worse than straddling along with a page that is continuously moving slowly. So, speed things up.

According to statistics, a staggering 53% of people forsake a mobile website when it takes more than 3 seconds to load up. Therefore, make sure you don’t add yourself to this category.

Ready to Optimise Your Site?

These steps may seem exaggerated and may even look like they won’t make much difference, but don’t be deceived. As they say, every little bit helps.

If you need more information on how to make your website mobile optimised, we are here to help. Please contact us for more details.

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