In this modern online business era if you want your company to be successful then you need to have a solid digital presence. What matters the most nowadays is your website, how you’ve designed it and how you are maintaining it.
If you are someone who just started a business then you should first get a website developed and designed with a focus on conversion. Design is not as important as conversion factor these days as the majority of your websites visitors will be on small devices like mobiles where there is little room for fancy design. You see, the end goal of every business is to convert visitors to their websites into leads and then into customers. This is what conversion is all about and the conversion rate of your website solely depends on layout and the elements on the pages. The better the design in that respect, the higher the conversion rate will be.
Now, identifying what other elements can affect the conversion rates of a site is difficult as there are hundreds of variables to consider, especially if you are a newbie in the digital marketing field. You are going to need a lot of help and guidance with all the technicalities of a website.
If you are focusing on everything but the conversion of your website then you are just driving a car that has no wheels and will take you nowhere.
Everything You Need To Know About Improving Conversion Rates
Now, if you really want to know how a website works at its best then stick with us till the end because today we are going to tell you everything you should know about the anatomy of a successful website design.
The conversion rate of a website is calculated by dividing the total number of conversions with the number of visitors that visit the website daily. For example, if you have 1000 visitors and only 50 of those converted then your conversion rate will be 5%. This is the one metric that can actually make or break your business which is why it’s pretty important for you to put all your focus here.
Here are a few elements that can help you boost the conversion rates of your website;
1. Seeking constructive criticism from your customers
Running away from criticism is just like running away from reality and creating a world of your own where everything is perfect. You need to understand the fact that criticism is important for every business to be successful. How exactly will you improve your services or products if you just don’t know where the problem or the complaint lies?
So, you need to value the criticism of your customers and use it in a constructive manner to take your website to another level. If you are monitoring how your customers are interacting with you then that’s great but don’t you want to know why they all are behaving in a particular way? Well, that’s where you need to interact with them, get information from them and ask for feedback. Also, all of the information and interaction with your customers can help you improve your services which ultimately helps increase your conversion rates.
Use instant chat systems like Zendesk Chat to push instant messages to visitors after a short time asking them what they think of your site, products and services. This can be invaluable, especially if they are all being negative. Also use a heatmapping tool like Hotjar which will tell you HOW people are using your site rather than just what pages they are visiting.
2. Creating a sense of urgency
This trick might not work in our practical lives but when it comes to the digital world, well, it’s a 100% effective way to increase the conversion rates of your website. No matter what your business is, no matter what you are selling, you have to create a sense of urgency among your visitors so that they get in touch. However, this tactic is a little risky too as you cannot be too salesy or too passive as it can result in losing sales. You have to find a midline where you can create a sense of urgency among your visitors without being too passive.
Some of the marketing experts out there think that using scarcity is actually a good way to create urgency among people specially if you have to sell them something. Just make them buy your products by mentioning that only a few of those items are left in stock. Alternatively run a time limited offer on your site or a “first 10 to buy/enquire get XXX” offer. Also, using the red color triggers urgency among your customers which is why a lot of website use the red buttons so that people can make a purchase. The thing is that in order to create urgency you first have to be in the shoes of your customer and think like him to see some real time results.
3. Make your call to action highly visible
The one thing that matters the most on your landing pages is your call to action. At the end of the day all you want a visitor to do if click a button, pick up the phone or fill out a form so those elements have to be highly visible to them. Other than the placement of your call to action, you can actually tweak the colors to make it more visible and appealing. Also, you can use some colors that go in contrast with the rest of your website, that way people will pay more attention to your CTA and they’ll make a quicker move.
The placement of your call to action is also the most important factor that can increase the conversion rates of your website. Some people suggest that the sign up form or the CTA should always be above the fold but then there are people and sites that believe that there’s no specified area to keep your call to action. It just must be at the place where the reader has to make a final decision or a purchase etc.
Use BIG buttons and BIG phone numbers and scatter them throughout the page. Not just in the header or the bottom but throughout the content on the page. That way you are giving people multiple chances to convert, not just one.
4. Provide Testimonials
People regularly look for reviews and comments from other customers when they are about to become your customers. There are so many businesses online in every sector so you have to stand out somehow. It’s all about earning the trust of the people visiting your site and testimonials can be a great help. Online reviews are always the best thing to boost your conversion rates. People believe every single word that’s written on the internet about you.
Providing people with social proof that your products or services are the best can boost the conversion rates of your website massively, and then your business will expand to a whole new level which is the dream of every single business owner out there.
We hope you now understand what your website design should be like and how it participates in the conversion rates for your business. We have a complete conversion rate optimisation service where we look at your website in detail and recommend changes to make.
Your business needs customers and that’s all you should be focused on when having your website designed, especially in the beginning. Make sure to follow and pay attention to all of the above mentioned tips. These tips can increase your conversion rates massively so don’t miss out on anything that we’ve written above. Get a FREE analysis of your website right now. Simply call us of complete the Free website analysis form.