Did you know that it takes 0.5 seconds for people to form an opinion of your website? Getting the design right to create the best first impression is paramount to attracting and retaining traffic, but should you take the free/ cheap design route or choose to have a bespoke website?
Will a bespoke website pay back the investment you make in it? What are the advantages bespoke websites have over free websites? In this article, you will discover what a bespoke website is and why it is far better than taking the cheap or free option.
What Is a Bespoke Website Design?
Imagine a car where you decided how big it was, how many wheels it had, how powerful the engine was, how the car looked and so forth. You can have the same level of control over your website. Just because most websites look the same doesn’t mean yours has to. In fact, you can create a website that works in a whole new way to other websites.
If you were to hire a designer to create a bespoke website design, then you could pick and choose the way your website works. There is plenty of room for variety if you think about it. For example:
- Tik-Tok allows you to flip from one video to another like you were flipping a magazine
- Instagram allows you to scroll through image after image on your Smartphone
Bespoke websites are as equally great for being original as they are for getting the basics right. You do not have to be creative when you use bespoke web design services. In many cases, having a bespoke website is more convenient, less frustrating, and more error-free. It is often more secure because it doesn’t rely so heavily on numerous extensions, code alterations, or plugins.
Is Bespoke Design the Same as Having A Website Designed?
It is easy to go online and hire a web designer at any time. They tend to have some sort of online portfolio that you can look through. In many cases, what you receive is pre-designed, or it is a pre-designed website that is customized to your liking.
Bespoke design is a little more specific. It is where your needs and your requirements are taken, and then a professional website is built based on them. If you want value for money, then the process has to be a little more in-depth than simply hiring a web designer.
Semantics seems to come into play in many cases. When you ask for a website to be designed, some designers will go all out in creating a new website from scratch that meets your many expectations, i.e. they will create a bespoke website. Other web designers will repurpose one of their old designs and customize it to your requirements.
Are There Additional Benefits to Having A Bespoke Website Design?
The most obvious benefits are that you have all your needs, concerns and requirements addressed. However, the additional (almost by-product) benefits are that you avoid the downsides of using content management systems (CMMS) and the downsides of using free templates, themes, etc.
For example, a common complaint about website templates is that they are difficult to customize. You are often limited as to how you may adjust the website design. If you want to exceed whatever limits are set, then you need to learn HTML and CSS.
What’s more, some templates are designed to make adjusting the CSS and HTML purposefully difficult. This is so that you have to buy the pro-version of the template/theme.
As a simple example, you may wish to alter the copyright notice at the bottom of the screen. You navigate to the CMMS tool for editing the footer, but the CSS for the footer is nowhere to be found; there is just a bunch of commented-out text about the template designer.
Avoid Excessive Plugins or Extensions
If you run a Google web page speed test on a template or customized template designed website, you are going to notice a series of elements that slow the site down. Upon in-depth investigation, you will discover that some of the culprits are plugins and website extensions.
WordPress is the greatest content management system on earth, even if the Gutenberg blocks method is painful for veteran users of the system. Yet, free WordPress themes require plugins to bring them up to a usable standard. A bespoke website doesn’t require numerous plugins.
For example, your free WordPress theme probably needs a plugin to remove the theme author and theme link from the bottom of your website. It probably needs a plugin to add the “ads.txt” file from Google and many themes need plugins so that the webmaster may manipulate header fonts. None of these are needed if your bespoke website included such functions as standard.
A Bespoke Website Enables More-Convenient SEO And Social Media Setups
The truth is that SEO (Search Engine Optimisation) and social media are one of the easiest ways to generate web traffic, at least, in the early days of your website. If you have had the displeasure of trying to set up the SEO and social media elements of a new CMMS website, then you will know that it is not difficult. It is, however, frustrating, time-consuming, and requires a lot of attention to detail.
A bespoke website can have the SEO and social media elements pre-installed. This is very convenient and helps avoid frustration and mistakes. Examples of the sort of mistakes it avoids are
– your Facebook share button ends up sharing the images and not the web page
– each web page becomes anchor content because the plugin you installed is out of date.
The Web Designer You Choose Will Make All the Difference
Some web designers offer bespoke websites that are no more than repurposed templates, and others offer bespoke websites where your new site is fresh, original and takes all of your requirements into consideration. There is a difference between simply having a website designed and having a bespoke website. The quality of your website, and just how bespoke it really is, will depend on the web designer you hire.
If you are looking for help and advice on bespoke website development check out our website design services. We also have advice for website content and management.