Are you frustrated with your search engine page ranking? If you’re not taking advantage of on page optimisation, then that could be the problem.
With on page SEO strategies, you can make your website pages and content SEO-friendly. If you want to lift your pages to the top of the search pages, it’s time to get your website and blog content up to SEO algorithm standards.
Did you know that a major part of SEO is what you do on your professional website and its content? Read more about how to do on-page SEO, and how important it is for reaching your digital marketing goals.
Why Is On Page SEO Important?
Search engine optimisation (SEO) dramatically increases your website rankings on popular search engines, such as Google, Yahoo, MSN and Bing. On page SEO also has the following benefits for your webpages:
- Targets specific audiences
- Improves search position
- Boosts website traffic and sales
- Improves the effectiveness of digital marketing tactics
These are just a few of the benefits on page optimisation can bring to your website’s traffic and authority.
What Is On Page Optimisation?
On page optimisation involves scrutinising your website design at the very basic levels. From the tags and content relevancy to keyword use and placement, image density, and video placement.
All of these technical and structural aspects are important for increasing your SEO. Once you know how these factors impact your website search ranking, you can focus on these for better results with on-site SEO.
On Page SEO Steps
Following these tips on how to do on page SEO can help your website generate quality leads and conversions.
Creating relevant, quality content optimised for your website and blog is a simple way to update your sites. Consider using a content schedule for updating your content regularly. Your content should let your audience know who you are, your vision, and your brand.
To keep your visitors’ interest, create content using conversational language without industry jargon. When writing your content, stay focused on the language your audience uses.
All of these things are important when Google scans or crawls your site. It looks for the updated, relevant content through keywords and SEO.
When you publish fresh content that’s scannable and concise, search engines will rank your site higher.
Descriptive, unique title tags are crucial for SEO. They give you the opportunity to tell the search engines what your webpage is all about. Your title tag should include your brand’s name and keywords that describe your content and geographic location.
Title tags also help you get ranked for relevant content. Always include a clear CTA so searchers can click and find what they need on your website.
Metadata is the HTML description of your website. They don’t have much influence on your ranking, but they attract visitors to your content.
All your pages should have an H1 tag that includes your keyword. Also, include secondary keywords in your H2 tags if you can. The keywords you use should always sound natural.
Alt tags are important for technical SEO used for images. They help visually impaired users navigate your website, and they explain the purpose of your images.
You should use ALT text in all your logos, photos and graphics. This allows your images to appear in Google Image Search.
If your business website has geographic information, optimising your on page elements is essential. These components include local maps, contact information, and any integration data.
Improve User Experience
Look at your website as if you were visiting it for the first time. Is it clean and easy to navigate? Can your visitors quickly find the information they need?
For this reason, you need to analyse how your website addresses SEO and user experience. Try to focus on brand awareness and professional webpage design. Think about the following factors and how they apply to your website design and on page optimisation.
Keep Advertising to a Minimum
Keep in mind that a cluttered, unprofessional website design can cause you to drop in rankings. For this reason, keep your advertising to a minimum and provide value instead.
Your website design should be unobtrusive while balancing advertising and content.
Easy to Navigate
Your website should have a clean, easy to navigate design. Most website visitors won’t take the time to search your site for what they need. They’ll only spend a few seconds. If they can’t find the information, they’ll leave and look elsewhere.
Responsive Optimisation for Mobile Devices
Does your website load quickly and look great on mobile devices, such as smartphones and tablets? Google prefers mobile-responsive websites on search pages. So, creating a mobile-friendly website is a positive ranking factor.
If your website has several images, you can use mouse-over techniques. This allows you to combine your graphics with ALT text.
When your visitors move the cursor over your images, the ALT text appears and gives them information. This text is indexed in the search engines. You can include your CTAs or product details in the text.
Your web address or URL interconnects with your other pages, such as your blog, contact page, “About” page, and services. Make sure your pages link in a way that streamlines the user experience.
Also, include relevant keywords in your URLs, especially in key landing pages. This boosts the traffic flow to your pages, as well as your ranking.
Take the On Page Optimisation Challenge
It can be challenging to manage your website’s design for on page optimisation and brand awareness. But if you take the time to include these strategies, your website will increase in both page ranking and traffic.
Contact us to help build your online presence for business success. We are a leading website design and marketing company offering a wide range of services, including on-page and off-page optimisation, social media marketing, link-building services, and website design.