Once you’ve got your business’s website up and running, you think you’re set. It looks great, your products or services are set-up perfectly, people know how to contact you… but there’s just one problem.

No one is looking at the site!

And when no one is looking at your site, your business suffers.

So, how do you generate website traffic? And how can you turn that traffic into paying customers?

Business blogging is your answer. It’s not only useful information your audience needs, but an easy marketing tactic for you.

Let’s look at 7 reasons why your website needs a blog and how it can help your business grow!

1. It Drives Your SEO and Your Traffic

Many business websites who don’t blog remain static. Because, honestly, how often do you update an About Me page or your contact info? The site can remain untouched for quite some time.

When you have a blog and you’re consistent, you always have fresh content added to your site’s index.

This is when your site traffic grows.

Search engines love it when websites are consistently updated. They take notice when you post new content. When people do a search related to your site, you are more likely to have traffic directed to your content.

When your SEO goes up, your traffic will soon follow. It’s a win-win for everybody.

2. Establishes Your Authority

You know you’re the best at what you do. You know you have a lot to offer your clients and customers. And this is where you let that knowledge take centre stage!

Use your blog to answer questions about your industry. Give them insight on industry features. Teach them how to do something new.

The more you help them and prove you know what you’re talking about, the more your name will stick out in their mind as an industry expert. Then when a question comes up, you’ll be their go-to for an answer.

Your blog can set you apart as an authority in their eyes.

3. It’s Easy on the Wallet

A great thing about blogs, especially for small businesses, is that they’re budget-friendly.

You already have the website, so why not make it work for you?

Blogging is easy, it’s free, and it doesn’t take a huge marketing campaign budget to get your name and expertise out there. Plus, it’s completely customizable at any time. There’s no need to lock yourself into a campaign that isn’t getting the results you were after.

And with social media, it can also turn into free publicity. If you make your blog posts social media shareable, readers can share posts with their friends and they can then share with their friends and so on… you get the picture.

4. It Turns Readers into Leads

Every blog post you write is an opportunity to turn a reader into a buyer. Every call-to-action you include is another step closer to a new client.

And the best part is, those leads just keep coming in!

When your blog posts are out there on the internet, people can find them at any time. Shared with others at any time. Especially if you make your content evergreen, meaning it’s relevant no matter when someone discovers it.

Posting regularly will also help support leads. Because a well maintained and activity blog shows a business that is alive and well. People want to do business with a lively and engaged company.

And if your blog continues to bring in more traffic, the leads will grow right on with it.

5. Good Content Keeps Them Coming Back for More

Quality content is the golden child of any blog. If you don’t believe that, try posting a lot of fluff and generic mumbo jumbo. You’ll find that no one will take you seriously and leave.

But if you post content that is informative, entertaining or a combination of both, you’ve hit the blogging mother load.

People want to find answers to their questions. If they find something entertaining, they’ll share it with others. And when all that happens, they’ll keep coming back for more.

A repeat audience means repeat customers and clients. And you know what that could mean for your business’s bottom line!

6. It Helps You Understand Your Audience

Knowing what your audience wants is the key to knowing how to do business with them. Because, when it all comes down to it, you’re here to meet their needs.

Watch what information your audience gravitates towards on your blog. Programs like Google Analytics is great in showing you what your audience is clicking on.

Look and see what they say in any comments. Are they requesting anything? Do they have questions that need answers?

All this information will help you plan what blog content to put out next. What new services or products you can offer them. Or anything else that you can supply that will meet their needs and keep them coming back for more.

Because you want them to know that you will always have what they’re looking for.

7. Connects People to Your Brand

With a blog, you can showcase your brand’s personality. Much more than any logo or marketing ad may be able to portray.

A business blog lets your audience get a better idea of who you are and what you represent. It can make them feel as if they are having a conversation with you, which is more relatable than other marketing techniques.

And the best part about that is, it’s all on the business or personal level that you decide. You can make it be anything you want!

When your audience feels like they know you and are able to connect with your brand, that establishes trust. And trust in the business world is pure gold.

Business Blogging is the Tool Your Website Needs

There’s no better tool to have in your belt than business blogging. It can help your business and online presence grow by leaps and bounds.

Need help figuring out how blogging can meet your business’s specific needs? Contact us today and let us put our expertise to work for you!

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