7 Tips for Writing Blogs That Talk to Your Readers
14th January 2019
With the number of bloggers set to reach an estimated 31.7 million users by 2020, the opportunity to be a successful blogger is only growing. If you find yourself among the millions of people interested in pursuing blogging, there are some tricks and techniques you need to know.
There is a pretty much endless list of topics you can blog about and equally dense list of approaches to blogging. This article will help you get a head start with 7 tips for writing blogs that your readers will love.
1. Choose Your Topic Wisely
This first tip is arguably the most important. Without an interesting and focused topic, you’ll be dead in the water. Readers want various things out of a blog, but having a topic that catches their attention is the first step to establishing a loyal base.
The best way to figure out your topic is to think about what you know the most about. Choose something that you’re well-versed in. If you try to tackle subject matter you know nothing about, your readers will notice instantly.
Expertise shows and it should be the deciding factor in your topic selection. Stick with what you know, keep it interesting, and you have the first ingredient in the recipe for a successful blog.
2. Plan Ahead
Organization is key when writing a successful blog. Though you might feel compelled to just write and see what comes out, that can lead to a rambling and directionless post.
While it isn’t necessarily crucial to write out a complete rough draft, at least outlining the structure of your blog is a good idea. Try planning out your structure first by figuring out approximately how long you want the blog to be.
After you’ve got length figured out, try roughly outlining what each paragraph will cover. This gives you a loose structure to work within so that your writing doesn’t stray off topic.
A little planning goes a long way. By following this rule, you’ll be sure to write blogs that are concise and effective.
3. Assume Your Readers Are Beginners
This doesn’t mean to assume your readers are ignorant or uneducated. Rather, just assume they’re coming to you to provide them with expertise on a topic you’re more knowledgeable about. After all, that’s your job.
By speaking plainly and laying the proper groundwork for your topic, readers will be able to comfortably ease into your content. When you establish a comprehensive foundation to build on, your audience can follow along with you and learn as they go.
4. Make It Personal
Readers want content that makes them feel personally engaged. When you use your personal experience as a basis for content creation, people pick up on it. Expertise is great, but personality and relatability are just as important.
It’s easy to find someone to provide technical info about a subject, but it’s much harder to find a blog that provides both that and a taste of the personal. You’ll stand out from competitors by tailoring your content to your experience.
This can be done by including anecdotes from your life. It can also be accomplished simply by peppering your experience based opinions in. As we’ve already talked about, people are coming to you for your specific content. Make sure you’re inserting your personal experiences in there whenever appropriate.
5. Make It Readable
A couple things are meant by this. On one hand, using simple and straightforward language is a very important part of readability. You’re not writing your doctoral thesis.
Write with authority and confidence, but use a conversational tone. Your readers want to feel like they’re reading a personal blog, not a technical manual. By treating your audience as participants in a conversation as opposed to a class to lecture to, you’ll make your blog much more easy to consume.
Apart from tone, the format is very important. Again, you’re not writing a college paper or a novel. There’s no reason to use dense blocks of hard to read text. Break your paragraphs up into short, easily readable pieces.
Many people underestimate the necessity of keeping their blogs readable. If you’re used to reading academic papers, books, and news articles, this simply might not occur to you, but it’s a big deal.
6. Proofread and Edit
No matter how skilled a writer you are, it’s a near certainty that you’ll make some spelling and grammar errors on the first pass. That’s just to be expected. Doing thorough and multiple proofreads will ensure they don’t make it to the final copy.
It’s also good to get another set of eyes on it. Have other skilled writers take a look at it for errors. Sometimes you just can’t catch everything yourself.
Apart from simple edits for syntax, it’s good to edit for content too. As was touched upon earlier, your first draft isn’t always going to be your final one. Keep a sharp eye out for things that don’t serve to enhance your blog.
Sometimes, brevity is best. Other times, a little more length is required. No matter what, just be sure to maintain stringent quality control practices when it comes to your writing.
7. Ask Your Audience
Feedback is one of the most important parts of this whole process. Simply put, if your readers don’t like what your writing, none of this matters.
Even if your responses appear to be mostly positive, make an active effort to ask people what they think of your content. Whether that’s through polls, encouraging comments, or asking for emails, feedback can only increase the quality of your content.
By learning what people want from you, you can create a blog that really speaks to people. That doesn’t mean you need to sacrifice your vision, but being open to new perspectives can help you discover a lot about yourself and your writing.
Writing Blogs Your Readers Will Love
There’s truly not much more to it than that. Writing blogs effectively comes down to following these steps. You’ll learn what works best for you and your readers as time passes, but these tricks will help establish a solid foundation.
If you’re interested in learning more about how to make blogs work for you, there’s definitely more to know. Read on to learn exactly how important a blog can be.
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