Never Worry About What to Do About Marketing Optimization Again With These Tips
31st August 2018
Marketing is crucial when you want to bring in new business. Online marketing makes it easier to reach a wider range of people than ever before.
But marketing trends move quickly. What worked six months ago might be running out of steam now.
The arrival of new software, platforms, and apps mean you need to stay on top of your marketing. Snapchat proves the point. A casual tweet by Kylie Jenner seemed to wipe $1 billion off the app’s market value.
If your marketing revolved around a single app like that, then you’d need to change. And fast.
But do you need to reinvent what you’re doing? Try something completely new?
Or do you just need to optimise what you’re already doing?
Read on to learn what marketing optimisation is and how it can work for you.
What is Marketing Optimisation?
The digital marketing cycle follows a three-point process.
Bring traffic to your website.
Convert those visitors into new business leads.
Turn those leads into clients.
This cycle continues so you enjoy a continual stream of business. Applying marketing optimisation to any part of this cycle improves your process.
To make life easier, marketing optimisation also follows a three-point process.
Collect marketing data
Analyse data and refine marketing
Automate where possible
Automation is key to your optimisation, saving you time and letting you redeploy staff where they’re needed.
How Does This Process Work?
You can’t optimise anything until you have data. Start tracking data so you can evaluate the effectiveness of your digital marketing.
Track the devices people use to browse your website. See how they behave when they’re on your site.
If 80 percent of visitors leave after visiting a specific page? Pinpoint why that page turns them off. It may be full of broken links or take too long to load.
Analyse the conversion rates of your website. Which paid adverts lead to which landing pages? What do visitors do when they land on them?
Track conversions through how many visitors call your office or use your contact form.
After analysing your data, you’ll find three types of marketing campaigns.
Those that cost a lot but generate few leads
Those that generate leads but no clients
Those that work
You can either kill the first two campaigns and focus on the third. Or pinpoint why the first two aren’t working.
It’s tempting to duplicate the campaigns that work. But it’s more educational to learn why they work. Then you can replicate them understanding how they’ll succeed.
Try These Marketing Optimisation Strategies
We’ve looked at what marketing optimisation is. Now let’s examine some ways to optimise your marketing to keep things fresh.
Remember, it’s never too late to reinvent or optimise what you’re doing.
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