Changes in technology can sometimes affect how people experience the internet. Today, the latest developments in mobile devices have made it easier than ever for anyone to get online at any time.
Because of this, optimizing websites for mobile devices has become an important step in the development process.
There is an entire demographic of people who choose to access the internet via a mobile device rather than a desktop. If your website isn’t compatible with these devices, you are likely to get left behind. But where do you start with optimizing your website for mobile users?
Read on for our complete guide to why mobile optimisation is essential for any website in 2018.
Reaching a Larger Audience
The use of smartphones has increased significantly over the years. Today, it’s almost more surprising to meet someone who doesn’t use a smartphone.
This burst in popularity has made mobile site optimisation much more important to a business’ growth online.
Creating a mobile-friendly website has the potential to put your business in front of a brand new audience. While many still access the internet from desktops, mobile devices have become the primary method of accessing the internet.
Of the billions of internet users out there, 80% are doing so from smartphones. This opens up a lot of ways for you to connect with a new audience.
With the majority of internet users using mobile devices, it’s important for you to start working with them in mind. But Having a mobile-friendly website does more than just keep you up-to-date with trends.
Optimizing your website for mobile devices can be the push you need to bring more traffic to your website.
Increasing Website Traffic
The sheer number of mobile users out there means that there is an opportunity for growth. All of these people are accessing the internet from their smartphones every day are actively searching for more content.
Smartphones and other mobile devices keep a constant connection going between the user and the internet. Users are always on their phones, scrolling for the sake of scrolling.
Having a mobile optimized website can be the key to directing some of this traffic to your website. Because more people are using mobile devices to access the internet, it’s important to have a website that is compatible with these devices.
Websites that function and respond well to mobile devices is an important feature to have, especially in this day and age.
Taking the time to work with mobile websites not only has the potential to help your business grow, but it can also help you understand the habits of mobile users.
This is important to the optimisation process because of how different mobile users behave compared to desktop users. Understanding these habits can make your website more user-friendly in the long run.
Developing Different Strategies
Developing a strategy for increasing user engagement is essential to creating a mobile website. How users interact with a mobile website is completely different from desktop websites.
Because of this, the basic strategy for creating your website should be crafted around the needs of your audience.
How users interact with mobile websites is very different from desktop versions. These differences can influence the overall design and function of your mobile website.
While you could simply create a simplified version of your website to work well with mobile devices, there’s a good chance that it won’t be received well.
Users know what they want in a website. If your website doesn’t have the same fluidity and usability as other websites out there, they’re very likely to skip over you, no matter how good your content is.
The behaviours and expectations users have for mobile content is very than desktop websites. Most mobile users interact best with short videos or images. This kind of media is easier and more engaging to interact with than large bodies of text.
Keeping this in mind is important for creating a user-friendly mobile website. Optimizing your pages to be rich in media can be a great first step to attracting and retaining users.
Understanding How Users Spend
Not only are user habits different in how they interact with content, but they also differ when it comes to spending.
Mobile users are known to spend more on average than others. While they aren’t making huge purchases, these users are more likely to make smaller, more impulsive purchases.
But if your website isn’t responsive or fluid enough, it’s likely they won’t bother.
The key to getting people to make impulsive purchases like this is to streamline the process. Make it easy for them to buy what they’re looking for.
Simplicity and ease is a major part of mobile site optimisation. Don’t make them swipe through your website in search for the content they want, just hand it to them.
Making your website easy to use can significantly increase sales and strengthen your brand’s online presence.
Improving Your Search Engine Ranking
Strengthening online presence is the goal for any growing business today. Through smartphones and other mobile devices, businesses have a unique opportunity to create organic website traffic.
A major piece to this is improving your search engine rankings. While typical search engine optimisation tactics are important, there is always more to be done.
For some search engines, having a mobile website can influence your ranking. This isn’t to say that desktop websites are being disregarded completely, but not having a mobile optimized website could put you at a disadvantage.
With so many different websites and platforms out there, bringing traffic to your website can be tricky. Getting ahead is a matter of keeping an eye on trends and figuring out new ways to get your content to stand out.
Taking the Steps Towards Mobile Optimisation
Keeping up with latest trends in technology can also have an impact on how people interact with content online. While desktop websites are important to continue creating and maintaining, mobile optimisation is becoming more important as time goes on.
The surge in popularity in smartphones and other mobile devices makes it more important than ever to have a responsive website.
Check out our blog for everything you need to know about the latest trends in website design.