Did you know that Business Services is the most expensive keyword in Google AdWords advertising?
After all, it has an average CPC of around £46. Bail Bonds and Casino both rank second and third in terms of cost per click.
Shocking, isn’t it? That’s how crazy PPC can get.
Aside from pay per click services, you can get other SEO solutions to boost your traffic. You can work on multiple strategies to help your business grow. It’s a great way to ensure that you get relevant traffic for your website.
But, what’s the right way for PPC to help your business? Read on and find out more.
1. PPC Contributes to Your Business Goals
The most thought-evoking drive to use PPC is its ability to help your business. It can help you achieve a lot of your business and brand marketing goals. It can range from high-level of brand exposure to increased e-commerce sales.
Almost all types of goals that involved conversion has its own set of tracking methods. That’s what makes PPC a powerful means of connecting the traffic drivers to your end-goals. It serves as a middle area that connects content marketing and thought leadership.
PPC helps by advertising content downloads and finding new signups to your newsletter. It also assists you when you’re running contests or push your customers to download your app. It helps in supporting a lot of aspects of your sales and make it easier for your potential customers to become aware of you.
That makes PPC versatile as long as you can fund it. After all, you can set up a campaign to finish your specific goals.
2. PPC is Trackable and Measurable
It’s easy for you to track and measure your progress using PPC AdWords. When you’re using Google, you can use the AdWords tool and combine it with Google Analytics. You can access various important details like:
The last detail depends on what your defined business goals are. That means you won’t need to keep on guessing to check your PPC performance. The stats will show the kind of traffic and results driving your budget.
Other marketing and advertising methods won’t give as clear of a picture. You’ll have a clear idea of your spending and the type of traffic it drove to meet your end goals. No physical campaign can ever hope to trace your sales like that.
3. Quick Entry
It isn’t that hard to jump into PPC Marketing even if it’s your first time. With the help of a Pay Per Click Marketing firm, you can set it up without too much optimization. It’s often a big comparison when you’re trying to start an SEO campaign.
Remember, SEO can take a lot of time and effort if your business needs attention. The positioning and reach AdWords offer within minutes can take weeks, months, or even years. It’s a great method of targeting people who aren’t aware of your brand’s existence.
PPC lets you break away from your existing followers or customer lists. It’s like a wide net that you can cast within a few minutes. This helps in finding new prospects and customers for your brand.
Also, the PPC marketing firm often does the majority of the work involved. They’ll most likely carry out the research to the campaign build and ad writing. That means you can get it set-up at a rapid pace without much involvement.
Your development team can still help with setting the conversion tracking. They can also help the PPC firm in choosing the landing pages you want to advertise. That means you can allocate more manpower to other tasks that aid your company’s growth.
Default PPC campaign settings might have several nuances you need familiarization. Despite this, your control is still greater when it comes to the means of reaching more customers. It often starts with keywords or placements since you have the ability to choose your target audience.
You can also control the restrictions as well as the budget. You can set up your own ad budget if you’re not into big campaigns. You can bid for certain keywords and choose the price you’re willing to spend.
If you see great results, it’s easy for you to scale up your campaign. Otherwise, you can pause or stop the ad spend as soon as you can. Compared to other marketing campaigns, PPC marketing has more flexibility.
You can also make quick edits or optimization even while you’re running your ads. You can test out new methods each day and find out what works best with you. That means you can pull out non-profiting ads and place newer, more optimised ones.
5. PPC Complements Other Marketing Methods
Content Marketing took over the world of digital marketing. That means content plans and calendars are normal to most businesses that want a traffic boost. Invest in making original and unique content to help your customer maintain their cycle of buying your product or service.
AdWords help drive your visitors to your content faster. This helps in improving the ROI of investing in the content you made. That way, both SEO and PPC work to maximise impressions and traffic opportunities.
Using AdWords will help in keeping your customers engaged. It doesn’t matter how they find your website since it boosts your organic reach either way. It also serves as a means of getting data or replace the traditional methods of direct marketing.
Get Pay Per Click Services Today!
PPC marketing continues to prove its worth as a profitable way to get attention for businesses. It helps you get the right kind of quality traffic and convert more customers to your brand. It’s quick and it doesn’t involve a lot of risks when you’re testing it out.
Using Pay Per Click Services also gives a trove of valuable information. It helps you make good decisions for your marketing and optimisation efforts. If you haven’t tried it, you should start with it today.
Do you need help setting up your PPC campaign? Contact us today and we can help!