Content marketing has the power to transform your business. With it, you can set things up so that customers find you – and not the other way around.
However, if you want to reap the full benefits of content marketing, you need to know how to target the right keywords. Thankfully, this isn’t that hard to do, if you know how to use a keyword generator.
In this post, we’re going to take a deep dive into how you can use a keyword generator to find keywords. We’ll take a look at how you can use a keyword generator to identify the right keywords as well as some of the common pitfalls you need to be careful of.
By the time you’re finished reading, you’ll know exactly how you can use a Keyword Generator, to put your content marketing efforts on steroids.
Choosing a Keyword Generator Tool
Because keyword generation is so important, there are many tools out there that can help you perform this task. Some of them are free and some of them will ask you to pay.
For most people who are new to keyword research, the free options should be more than enough to get you going in the right direction.
In fact, one of the best keyword research tools on offer is known as the Google Keyword Planner. This is a free keyword research tool that is designed to serve the people using Google’s AdWords PPC platform.
It helps people figure out…
- What people are typing into Google
- What the estimated monthly search volumes are for the keywords provided
- How much advertisers are willing to pay, so that their ad shows up for a certain keyword
As you’ll soon see, this tool pretty much provides all the data we need when it comes to performing effective keyword research. Plus, you’ll find that a lot of the time, the paid keyword research tools source their data from this tool anyway.
Figuring out Which Keywords You Need to Focus On
When it comes to keywords, you will tend to find that some keywords are better at producing customers than others.
For example, suppose you sell air conditioners. The keyword “buy air conditioners” is going to generate more customers than the keyword “how to clean air conditioners.”
That is because the first keyword represents something known as “buyer intent“. The people who are typing the keyword “buy air conditioners” are actively looking to buy something. As a result, if they come across your website in the search listings, when typing this keyword, they will be more likely to buy from you.
So, with that in mind, how can you identify the keywords that will produce customers and represent some form of buyer intent?
Luckily, with the Google Keyword Planner, this isn’t that hard to do. To begin with, you need to provide the tool with a fairly broad keyword related to your industry.
So using the example from above, the broad keyword might be “air conditioners”. You then ask the tool to return a list of keywords, based on that initial “seed” keyword.
Once the tool has done its thing, it will return a wide range of keywords based on the initial seed keyword. You then need to sort all of these keywords by ‘CPC’, to see which keywords attract the most advertising dollars.
The keywords with the highest CPC will generally be the most likely to produce customers. After all, advertisers are willing to bid so highly for these keywords, because they know that they’ll achieve a return on investment.
Volume or Intent?
When using a keyword generator tool, like the Google Keyword Planner, you will find that some keywords attract a lot of advertising dollars. This is despite them achieving relatively low monthly search volume.
If you don’t know much about keyword research, you might think that it is a good idea to target the keywords that are generating the most searches.
However, as we’ve discussed earlier, only certain types of keywords produce customers. High volume keywords don’t necessarily represent keywords that generate customers.
If you create a content marketing strategy around high volume keywords, you may find that your website generates a lot of visitors. However, despite the high number of visitors to your site, you might not be able to generate that many customers.
What About Competition?
When using a keyword generator to help you with keyword research, something you will want to keep in mind is competition. Keywords that represent the highest levels of buyer intent, generally represent the highest levels of competition too.
This means that it will be hard to rank your content, near the top of the search listings for a certain keyword.
Some keyword tools will tell you, using their own arbitrary metrics, how much competition there is a for a certain keyword. You can use these metrics to help you figure out which keywords represent “low hanging fruit”.
However, keep in mind that content marketing is a long-term strategy. And so while you can go after ‘low competition’ keywords, you should still think about how you can tackle high competition keywords in the long term.
In doing so, you increase the odds that your content marketing strategy is going to produce a high ROI.
The Key to Keywords?
If you want your content marketing strategy to succeed, you need to know how to find and then pick the right keywords. In this post, we’ve taken a look at how you can do that, with the help of a keyword generator.
There are many keyword generator options available to you, but most people will get by just fine, with the Google Keyword Planner.
When performing keyword research, it is important that you know how to pick the right keywords. You also need to make sure you don’t let the competition intimidate you.
If you adopt that kind of mindset, it becomes a lot easier to generate killer results with content marketing, using the data provided by a keyword generator.
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