Did you know that almost 75% of internet surfers ignore a paid ad? They focus on organic search results instead because they think this gives them more relevant information.
Moreover, nearly 3% of all links clicked online are organic links.
Now you probably realize the importance of SEO (search engine optimization) and why you should put an emphasis on it.
2019 brings a plethora of new SEO trends website and blog owners need to know about. This will help them optimize their online businesses to attract more clients and make more profit.
But what are the SEO best practices? Keep reading to find out!
Top SEO Trends in 2019
Focusing on SEO can significantly improve website traffic in the long run. Optimizing your website should be a lifelong marketing strategy for your business, especially since Google changes its algorithms so often.
Here are the most interesting SEO trends in 2019:
1. Visual Search Is Increasingly More Popular
Visual Search is a relatively new tool used by search engines worldwide.
It focuses on searching via an image, instead of entering a text in a search bar. For example, you can upload an image of your favorite hoodie in a search engine and look for it online. The search engine looks for stores where the hoodie in question is available for purchase.
You just click the image, go to the store and order it online. This is a really simplistic, but very powerful SEO strategy which is expected to boom in 2019.
2. Website Security Remains A Priority
As you probably already know, Google penalizes websites which don’t have an SSL certificate. Every time you surf on a website without such a certificate, Google will display a warning message which reads “Not Secure”.
Website security still remains a top priority in 2019 when it comes to SEO. If your website already protection then you don’t have much to worry about. On the other hand, if you want to run a successful website (particularly if you want to sell something to customers), you need an SSL certificate as soon as possible.
3. Voice Search Will Become Mainstream
Why should you type in the search bar when you can simply tell the search engine what to look for online?
Voice Search is expected to become more and more popular in the upcoming years. Experts predict that voice search will account for approximately 50% of all the searches done in the year 2020.
This is caused by a massive improvement in how gadgets and devices understand spoken commands. If a couple of years ago voice commands were pretty problematic, nowadays it’s quite rare to have gadgets fail to understand your voice.
4. Video Content Becomes More Important
Simple text is no longer the most popular option to communicate your message.
Nowadays, you can simply shoot a video to promote a product or express your thoughts. A plethora of websites and blogs incorporate video content because it drastically increases user engagement.
On top of that, experts have also discovered that it’s more appealing for internet users to click on a video and learn something rather than reading a long article. It is expected that most of the content you’ll find online will be in video format in the upcoming decade.
If you’re a website owner, it might be a good idea to familiarize yourself with various video formats, video resolutions and video editing, so you can be one step ahead of your competition.
5. Mobile-Friendly Websites Take Priority
You don’t have to be a computer expert to realize that almost every smartphone owner searches for stuff online using his mobile phone.
It’s just simpler, quicker and more accessible this way. You can be out with friends, looking for a nearby coffee shop in a foreign town and within just a screen taps on your mobile, you have found the perfect place.
Therefore, webmasters should do their best to make their websites mobile-friendly. Google is implementing something called Mobile-First Index which basically ranks websites and blogs based on their mobile-friendliness, on top of everything else.
Making your website mobile-friendly is not difficult. You just need a responsive website theme and a couple of tweaks to your web pages. A professional website designer can help you in this case.
6. “Content is King” Remains True
Content is King refers to the fact that the quality of your content (and quantity) is paramount for the success of your website.
Nowadays, Google and other search engines have refined their algorithms and can spot poor-quality content easier and quicker. Therefore, your website needs to feature interesting pieces of text which actually help the reader.
For example, articles such as “buying guides”, “how to’s”, “DIY tutorials” and long-form reviews explaining the pros and cons of a product are highly appreciated. In the upcoming years, high-quality content still remains important for a successful website.
7. EAT Becomes More Influential When It Comes to SEO
EAT stands for Expertise, Authority, and Trustworthiness. These are the 3 markers of excellence that will make the difference between an amateur website and a reputable one which attracts thousands of visitors.
For example, expertise means that the content creator has a lot of knowledge and experience when it comes to its chosen topic. Authority refers to the fact that the creator is viewed as an expert in the field. Trustworthiness means that the content creator respects his audience and posts high-quality content only.
Google’s algorithms are becoming better when it comes to identifying websites with a great EAT rating. It will rank those websites higher in comparison with others and this will be a popular SEO trend for years to come.
What’s Your SEO Strategy?
You don’t have to wait and let SEO trends take you by surprise!
You can do something right now to improve your SEO strategy and make your website more optimized for Google and other search engines. Start by taking a look at our SEO services and see how our experts can help you grow your online business.