72% of SEO experts agree that backlinks are a significant part of a ranking strategy.
If you’re looking to be on top of the online business game, SEO strategists can help you bring more visitors to your website.
To help you get started, we created a guide to help you understand how important SEO link building is.
Keep reading to learn how this strategy can help you grow your business.
What is SEO Link Building?
Before we jump into the why’s of building links, let’s quickly define it.
SEO link building is getting links on other websites that point to yours for the sake of optimising your website for search engines.
There are a few different strategies used to build links to your website, and they all fall into three main categories:
- Black hat
- White hat
- Grey hat
Black hat SEO techniques are either illegal or frowned upon by search engines. While they used to provide fast results for little money, you should avoid these if you want your business to truly grow.
White hat techniques take longer to work and are more expensive. However, they’re also far more effective since you’re using natural link building strategies which are favoured by search engines.
Grey hat, as you can imagine, falls in between these two. The techniques are technically legal but may use some black hat tricks to maximize your results. These also should be generally avoided.
How SEO Link Building Works
When a website links to yours, it tells search engines that your site contains valuable information. This bumps it up in the rankings.
If you have an article that’s equally valuable as another but theirs has more backlinks, then you will rank lower than theirs.
In fact, even if you produce an article that contains more information and is potentially more relevant to a search query, there’s still a good chance that the other article will out-rank you thanks to backlinks.
The quality of backlinks you have is just as important as the quantity. If you have 10 high-quality backlinks from well-trusted websites, this is worth 100 backlinks from brand new websites which aren’t considered trustworthy by Google.
Why Link Building is Important for Your Business
Now that you understand what backlinks are and how they work, let’s take a look at the three primary ways they help your business beyond improving SEO so you rank higher in search engines.
1. Build Customer Trust
If someone has never heard of your brand, they’re not likely to buy from you even if they stumble across your website. But, if they find your brand on a website they trust, this instantly builds trust with your brand.
Trust is one of the most important factors when a person is choosing to buy from a business. It’s difficult to build on your own. Having your link on another page can instantly create a feeling of trust with a potential customer.
2. Business Networking
Your business is not an island. If you’re not networking with other businesses, you may find it hard to succeed. By using link building, you can start to reach out to similar businesses which can help both of you grow.
The best websites to get links from are those with similar audiences as yours. When you return the favour by linking to them on your own website, you create a bridge between your companies that is mutually beneficial.
Carefully consider which businesses to partner with, however, since you don’t want to work with someone that’s a direct competitor.
3. Getting Referral Traffic
Another way link building strategies help your business is you’ll get some referral traffic. When someone clicks your link on another site, they’ll land on yours.
With a strong sales funnel in place ready to receive these visitors, you can start working to convert these clicks into leads and customers. While you can’t expect a ton of referral traffic from most links, every little bit helps.
Types of Links
Now we’re going to look at the three types of backlinks you can get for your website along with a few tips on how
1. Editorial Links
An editorial backlink is one you get for writing a guest post for another website. Most websites will include some information about you or your company along with a link so their readers can learn more.
The only way to get this type of link is to manually reach out to blogs and news websites to ask about guest posting. Each site will have different requirements, some expecting you to pay for the privilege of guest posting on their site.
Carefully choose a website that has the same audience as yours. Then, come up with a great idea that will add value to their website. Pitch this to the editor and be prepared to make any changes they may require before submitting your post.
2. Outreach Links
These links are made when you reach out to website owners and ask for them to place a backlink on their site. To be successful, you’ll need to once again research websites and ensure you’re providing value to them.
A great way to do this is to find a broken link on someone’s website. The website they originally linked to no longer exists for whatever reason. These are bad for SEO so the website will want to know they have this problem.
Let the website owner know they have a broken link and offer a link to your own site to replace it. Be sure the link is relevant, and most will be more than happy to use your link to solve the problem and help you out to thank you.
3. Self-created Links
There are a number of ways to create your own backlinks on various websites. Because you primarily rely on yourself to make these rather than other people, these are generally the easiest to get.
Here are three ways you can self-create backlinks for your business:
- Include links in comments on blog posts
- Post links to your website on various social media sites
- Answer questions in forums that include links to your sites
It’s easy to quickly amass a large number of backlinks this way, especially if your posts get shared on social media. For that reason, you never want to ignore these link building strategies.
Looking to Increase Your Online Business Presence?
Know you know how important SEO link building is for your business. As you can see, having high-quality backlinks increases your chances to rank in the top positions in search engines.
If you want to increase your online presence, contact us today. Our committed SEO team we’ll be more than happy to help you meet all of your online marketing needs.