Bad website design is one of the reasons you don’t attract your ideal customers and have low conversions when you do. Slow loading times, cluttered pages, too many images, and flashing letters can lower your search engine rankings and cost you valuable sales.
This is why you should consider a website audit and a full re-design to see which features you can improve. When users come to your website, they want to find what they were looking for fast. If they don’t, they’ll click away. To keep them scrolling and interacting with your website, you need to meet their user experience needs.
Wondering how to create a website your visitors will love? Here are 7 design mistakes you shouldn’t make with your web design in 2020.
1. Your Website Doesn’t Tell Visitors What Your Business Is About
When users come to your website, they should immediately understand what it’s about. You don’t need walls of text to explain what your business does. A simple two-sentence paragraph or a few images will do.
Bad websites aren’t always bad in terms of design; sometimes, too much information can be overwhelming for the user and they’ll click away before they read anything.
Clean web design means lots of white space, displaying only the most essential information. If you want visitors to learn more about your business, you can write an About page or add FAQs to your website.
2. Your Website Is Cluttered
In web design, less is more. Websites with bad design tend to have a lot of images, bright colors, several different fonts, and cluttered sidebars. The key to converting visitors into leads and customers is in the user experience. If they can’t navigate their way around your website, they’ll just leave and find what they need elsewhere.
If you need images on your website, try to display them in galleries on separate pages. Optimize each image for online use so that it doesn’t affect your website speed. Also, bear in mind how these images will appear on the mobile version of the website.
3. Your Website Is Not Mobile Friendly
Having a mobile-friendly website is a must in 2020 as most users browse the internet from their smartphones and tablets. In 2018 alone, 72% of internet users in Great Britain accessed the internet via mobile devices. This means your website should be optimized for small screens, load fast, and still provide a good user experience.
People are constantly on the go, and if they need information about something, they’ll use their phones to find it. If their user experience is good, they’ll later use their desktop computer to contact a company or buy from them. If not, they’ll move onto websites that are fully mobile-friendly.
Most website builders will have a feature that enables you to make your website responsive. You can also check if your website is optimized for mobile devices using Google’s Mobile-Friendly Test tool.
4. Your Website Is Slow
Slow-loading websites can affect your SEO rankings and increase your bounce rate. In other words, if the website loading time exceeds 3 seconds, visitors will exit and won’t come back.
To avoid this bad websites design mistake, do a website audit to see what causes problems. Sometimes, the issue can be in the backend code or outdated apps, themes, and plugins. Other times, you may have too many images or videos that aren’t optimized for the web.
Finally, the problem may be in caching or server overload. If this sounds like too much for you, hire a web design agency that’ll take care of these issues for you and speed up your website.
5. You Don’t Have a Blog
In 2020, all business websites should have a blog for several different reasons and purposes. First, blogging regularly is great for SEO, especially if you want to rank for specific industry-related keywords and phrases. Blogging is also great for establishing authority in your field or niche. This tells search engines that people find value on your website, which means you should rank higher.
Having a blog also means you put the effort into your business and want to provide extra value to your customers. You can also generate leads through blog posts that you can later use for email marketing campaigns. Not having a blog in 2020 will leave you behind the trends and limit your online presence.
6. Your Website Is Not Secure
Having an SSL certificate on your website indicates that all the personal data users enter is safe and secure. This basically means your domain should start with https (not http) even if you don’t have an online store. In other words, there should be a small padlock in the search bar indicating the website is secure.
Most web hosting companies offer a free SSL certificate and if they don’t, you can always buy one. If users enter their name, email, phone number, credit card information, or any other personally identifiable data, you need to have an SSL certificate. If you don’t, search engines will push your website down the search results page and won’t give it much traffic until it becomes secure.
7. Your Website Plays Automatic Music
You may think it’s a good idea to entertain your visitors while they scroll your website by playing automatic music as soon as it loads. This was trendy in the early 2000s, but in 2020, it’s not only annoying, but it’ll also make people exit your website immediately. This will increase your bounce rate, signaling search engines that people don’t find what they need so your website won’t show up in search results.
You can always embed videos or audio players on the website, but let people decide if they want to play them. Unless you’re a musician or sell music on your website, you should avoid this feature at all costs.
Don’t Make These Bad Website Design Mistakes in 2020!
Now that you know what bad website design looks like, you can take the necessary steps to avoid it. When you create a great user experience for your visitors, keep the website clean and simple, and give people the information they need, you’ll see increased page visits and better conversions.
Want to be sure your website meets all quality and SEO standards? Here’s why you should consider bespoke web design in 2020.