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Expenditures on digital ads in the UK is expected to hit £12.8 billion in 2019. This is not surprising; the benefits of online marketing campaigns cannot be overlooked.

Among its most significant advantages is that it can give you global visibility in an instant.

However, being visible does not necessarily mean your campaign is successful. The goal of most marketing campaigns is to boost traffic and conversion rates. In this article, we shall lay bare tricks to increase your click-through rate.

1. Know Your Audience

Before launching any online marketing campaign, it is important to have a clear image of who your ideal client is. A one size fits all approach does not work.

For your target audience to click your ad or visit your site, it must have a personal appeal to them. Consider the following as you tailor your ad to suit them:

  • Which segments do they fall under and what type of content do they generally like?
  • How would they describe the services or products they are looking for?
  • What factors affect their choice of products in your category?
  • How will your value proposition resonate with them?

In short, you must understand the likes, dislikes, and aspirations of your target customer.

2. Avoid Using Broad Matched Keywords

Keywords play a significant role in the success of your online marketing campaign. They need to be as specific as possible and relevant to the actual search terms your audience will use.

If your keyword choice is broad, it will be triggered by multiple search queries that are irrelevant to your value proposition. This will result in a reduction of your CTR.

The goal of using keywords is getting you an audience with the people who are looking for services similar to yours. Keyword relevance will increase your CTR as well as filter irrelevant clicks leading to an improved conversion rate.

3. Come up with Catchy Meta Descriptions

Meta descriptions are the brief texts that appear below a search result link on Search Engine Results Pages (SERPs).

They are usually just about or less than 160 characters. The Meta description is your opportunity to showcase to potential visitors a preview of what to expect after clicking your link.

It is essential to come up with a custom meta description for every post. Otherwise, Google will insert a sentence with the search keyword.

A good meta description should capture attention and pique the curiosity of your target audience.

4. Use Count Down Timers on Your Ads to Boost Click-Through Rate

When posting ads, there is a feature that enables you to place a timer on your ad.

With a countdown timer, you will be able to generate a sense of urgency among viewers. Thanks to ad customizers, installing a countdown timer is easy.

All you have to do is key in “{=” into any line of ad text as you are creating the text ads in the ads tab.

Countdown timers can have a significant impact on the click-through rate if used in the right circumstances. They are especially effective during promotions and sales.

5. Use Listicles

People love lists. They offer easily digestible information and are proven to boost the click-through rate. They are so effective such that some websites only use listicles as their content strategy.

When creating list posts, keep the lists short and relevant. Also, avoid even numbers if possible. The brain processes information better when it is in batches of odd numbers.

6. Employ the Use of Device Modifiers

Upon close assessment, you will notice that your ads get more exposure via mobile devices. This is mainly because more searches are conducted on mobile devices than through the PC.

However, it does not mean that your ads will have a higher CTR on mobile devices. Try using device modifiers to adjust bids based on performance on different devices.

This will give you more control over the results your ads generate across various devices.

7. Integrate the Keywords You Are Bidding on in Your Ad’s URL

Incorporating the main keyword into the URL of your ad is a simple method of building credibility with your audience.

When they see it, your content will seem more relevant to their search, and they will be more confident that you will provide what they need. This hack is incredibly simple to implement and can be done in seconds.

It is also important to use descriptive URLs. People are usually in search of specific content. Rather than redirect them to a general landing page on your site, try targeting specific items.

They should know from the URL that they will be redirected to the particular thing they need. By doing so, people will be more likely to click in pursuit of curated information.

8. Optimize Your Website

To get the desired results from your digital marketing campaign, the performance of your site is crucial. It won’t matter if a million people click on your ad and none of them make it to your site. Your conversion rate will still be low.

Therefore, site speed should be at optimum levels. It is also very important as it also affects SERP rankings.

If your website is slow, people will leave.

9. Try an Inquisitive Approach to Your Ads

Questions are a great way of capturing attention and eliciting curiosity. If you start your ad with a question, it will stand out from the rest and improve your CTR.

10. Be Creative with Your Marketing

Even as you improve in the technical areas of your marketing campaign, it is important to be dynamic in your approach.

Take a look at how your competitors structure their ads and come up with more creative ways to draw the attention of your audience. Thinking outside the box when coming up with ad texts will make your ads stand out.

Why You Should Focus on Quality Clicks

A high click-through rate does not necessarily translate to a higher conversion rate. It is essential to ensure that your content is relevant to the target segment. This way, you will get quality clicks which will increase your conversion rate.

Samson Web Design is a full-service agency that offers everything businesses need to succeed online.

Get in touch with us today to find out how a quality website can help convert visitors into loyal clients. We will also throw in a free quote!

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