These days, it’s impossible to avoid conversations about content marketing. Even if you understand the basics, that doesn’t mean everyone in your business understands why content marketing is so important.
People don’t want advertisements — they want to engage with content. Millennials especially are far more likely to trust a company website than an ad.
Reaching this target age demographic is just one of the benefits of content marketing, but there are so many more. Read on to find out some of the top eight benefits of content marketing.
1. Higher Conversion Rates
Businesses that have built content marketing into their strategies can enjoy watching their conversion rates climb. Why?
Content marketing helps bring people to your business who are already looking for the products or services you offer. Whether you want people to fill out a form to join your email list or to download your e-book, content marketing can help bring interested customers to your website.
2. Build An Audience
Content marketing also keeps people coming back to your site. Over time, that translates to building an audience of your own.
This is one of the most obvious benefits of content marketing. If your business’ webpage solely consists of a homepage, your services or products, and a way for people to get in touch, there’s no reason for repeated visits.
On the other hand, if you regularly create and post new content on your site, you attract repeat visitors.
Creating an audience doesn’t just help your sales, it can help in other ways as well.
3. Grow Your Authority
As you continue posting great content on your website, you’re also building trust and authority with your target audience. Consistently offering quality information positions you as an authority within your field.
People will remember that they read something useful on your site in the past. The next time you post something, they’re more likely to both trust your advice and recommend you to other people.
As a bonus, you won’t just see increased trust from potential customers. You can also use your content to build your domain authority online. The beauty of content marketing is that it helps to grow your authority with both people and search algorithms.
4. Long-Term Traffic
Of course, when it’s done well, content marketing takes a lot of time and energy. You have to be sure that you’re creating and delivering quality content on a consistent schedule, all while engaging with the new leads that are being generated.
The good news? You’re setting yourself up to see long-term traffic results. You won’t just be driving more traffic to your website today. You can also see residual effects months or even years down the line.
If people find your content valuable, they’ll share it with their friends both online and in person. It will also keep showing up in search results, bringing new traffic to your site ages after the content was created.
To do this, make sure that you’re focusing on content that will stay relevant for a long time. Resist the urge to hop on shortlived trends!
5. Added Value To Visitors
Marketing professionals are all too familiar with the dreaded bounce rate. The last thing you want is for someone to find your site and immediately click away.
There are lots of ways to prevent this. While content marketing might not immediately come to mind, it’s a useful thing to have in your arsenal.
If people can tell that there’s a lot of content on your website that might be useful to them, they are more likely to stay and click around. As they engage with your content, they’re not only learning about things that interest them — they’re also learning more about your brand and what you offer.
Offering visitors something they value can turn a casual visitor into a repeat customer.
6. Improve Your SEO
Content marketing improves the chances of people finding your business when they’re searching for something else. This is because quality content marketing will also improve your search engine optimisation or SEO.
SEO is what determines where your site lands on the list of results that a search engine like Google generates. If you have lots of great content on your site, your SEO will be better — and people are more likely to see your website at the top of the results.
Not only will they be more likely to click on your website’s link, but being first in the list of results proves that you’re a trusted source.
7. Generate Social Media Traffic
One clear benefit of content marketing? It’s shareable!
Both you and your customers should be able to share your content across social media channels easily. When you post a link to a new blog post or video, it encourages people to engage with your social media.
Not only will you see higher levels of engagement on your social media pages, but you’ll also be able to drive more traffic to your website.
8. High ROI
Finally, content marketing offers an incredibly high return on investment. Although it’s a lot of work to create content that people want to share, it’s relatively cheap compared to other marketing strategies.
For the little money that you’d spend, you’d see results in a variety of areas. Writing quality content and sharing it on social media results in more engagements on social media, more visitors to your website, increased conversion rates and even increased trust in your business.
It’s more than worth the time spent creating great content.
Learn More Benefits Of Content Marketing
See how content marketing can benefit your business in multiple ways? Even long after you’ve posted it, the quality content that you’ve created can help your business generate leads and attract new visitors to your site.
What we’ve covered here is just the start to the benefits of content marketing. To find out how you can take advantage of everything this technique has to offer, have an expert take a look at your current strategy. Request a free marketing analysis today to start seeing results.