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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
The Complete Guide to Google Adwords Management for 2018
Google AdWords is a formidable tool that can give you high returns. That is, however, if you use it correctly. Even today, not all advertisers know how to maximize the AdWords services and features to boost their campaigns. Google AdWords management is another matter since there’s a surprisingly high number of people who don’t check their accounts…
Web Design Basics: A Simple (But Complete) Guide
On the internet, there are 644 million active websites. You have to make sure you do everything you can to be different than your competitors. There are lots of things you can do to achieve this, but one of the fundamentals is to have a great website. However, this can be hard to do if you’re…
Never Worry About What to Do About Marketing Optimization Again With These Tips
Marketing is crucial when you want to bring in new business. Online marketing makes it easier to reach a wider range of people than ever before. But marketing trends move quickly. What worked six months ago might be running out of steam now. The arrival of new software, platforms, and apps mean you need to…
Local Seo for Small Business: Everything You Need to Know
Did you know that local SEO for small business can increase revenue? About half of those who did a local search on their phones have visited that store within a day. About 34% of those who did a local search on a phone or tablet would visit a local store within a day. Obviously, there’s a lot…
The Ultimate Guide to PPC Lead Generation
72% of all businesses are planning to increase their PPC marketing campaigns in 2019. It’s one thing to create PPC ads that lead to clicks, but it’s another to make ads that lead to conversions. Looking to increase your PPC advertising campaign’s ROI? There are a lot of things that go into making a campaign a…
8 Benefits of Content Marketing
These days, it’s impossible to avoid conversations about content marketing. Even if you understand the basics, that doesn’t mean everyone in your business understands why content marketing is so important. People don’t want advertisements — they want to engage with content. Millennials especially are far more likely to trust a company website than an ad. Reaching this…
The Ultimate SEO Strategy Template
According to Internet Live Stats, Google performs over 60,000 searches every second. Clearly, a lot of traffic is being directed all over the world at any given time. This is also evidence of the stiff competition on the interwebs. That’s why you need a solid SEO strategy template to stand out from the crowd and get those…
Why Mobile Optimisation is Essential for Your Website in 2018
Changes in technology can sometimes affect how people experience the internet. Today, the latest developments in mobile devices have made it easier than ever for anyone to get online at any time. Because of this, optimizing websites for mobile devices has become an important step in the development process. There is an entire demographic of…
Does Your Business Need a PPC Strategy?
Almost 75% of businesses use, or plan to use, pay-per-click (PPC) advertising to boost revenue. Is it time your business did the same? Well, maybe. There are times when a PPC strategy is the gold standard for a business chasing growth and profits, but there are other times when it might not be quite right for your company yet.…
6 Secrets to Appearing in Local Searches
Do you have a website that’s failing to bring in new customers? Over 75% of potential customers who make a shopping-related search will visit a store they like within 24 hours, so if you’re neglecting local SEO, you’re putting yourself behind your competitors. But what can local businesses like yours do to improve their local search…
7 Reasons Your Business Website Needs a Blog
Once you’ve got your business’s website up and running, you think you’re set. It looks great, your products or services are set-up perfectly, people know how to contact you… but there’s just one problem. No one is looking at the site! And when no one is looking at your site, your business suffers. So, how…
Top 10 Essential Website Features You Need This Year
Websites need to be aesthetically pleasing but also functional. If your website won’t load completely, is overwhelming, or hard to navigate it doesn’t matter how beautifully designed it is, people will get frustrated. It’s important to understand what the average consumer wants of a website and to keep up with the latest innovations. This will…
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