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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
7 Benefits of Outsourcing Your Google Adwords Management
Are you overwhelmed by PPC and Google AdWords advertising campaigns? You aren’t alone. Advertising online is complex. When you do it wrong, it can cost you a lot of money. When you do it right, it will consume a lot of your time, but it pays off. You may not get the kind of results…
How to Make Your Existing Website Mobile Optimised
As technology advances in society, the need to surf the internet on a computer or a laptop is diminishing. People are obsessed with their mobile phones. Period. So, web developers, entrepreneurs, and content creators responded to this need. We can use a smartphone to do just about anything! So, if you’re a website owner, it’s…
Here’s Why You Desperately Need a Website Audit
Nowadays, website audits are no longer some optional addition to the business arsenal. You can think of it as the act of going over your site with a fine-tooth comb. This process unveils potential red flags, which are highly detrimental to your online efforts. You can’t afford to overlook it for three basic reasons. The…
A Complete Guide to the Different Types of Keywords for SEO
The types of keywords you use in your website will directly affect how your content is read, understood, and managed by search engines, online tools, apps, and so forth. Even with the most sophisticated big-data analytic tools, no program can understand the meaning of a web page if it has no text. An SEO keyword…
9 PPC Strategies to Get the Most Out Of Your Ad Campaign
Did you know that over 75,000 Google searches are performed every single second? This is the enormous audience that awaits online retailers. It is a potentially unending river of customers. However, over 63% of marketers cite attracting traffic and converting this traffic into leads as their biggest problem. PPC strategies (or pay-per-click advertising strategies) are an efficient method of…
How to Start an Online Boutique: 6 Ecommerce Design Tips
With four out of five people now buying products online, it’s vital to have an e-commerce option for your boutique products. No matter what your product line, you can find an audience thanks to an online shopping option. While it’s not easy for everyone to build a website to start an online boutique, it’s vital for…
The Top Features Every Professional Website Needs
Building a website is no small feat. While there may not be a one size fits all success recipe, when it comes to building a professional website, there a few elements every website should have. Here are a few basic website design tips to help you create a website that not only looks great but…
Why SEO Link Building is So Important
72% of SEO experts agree that backlinks are a significant part of a ranking strategy. If you’re looking to be on top of the online business game, SEO strategists can help you bring more visitors to your website. To help you get started, we created a guide to help you understand how important SEO link building…
On-Page Vs. Off-Page SEO: What’s the Difference?
According to this research, 66 percent of marketers consider improving SEO a top inbound marketing priority. Search engine optimisation attracts people to your website—people you can then turn into paying customers. SEO isn’t just a one-step strategy, though. Instead, you need both on-page and off-page SEO to make an impact. What’s the difference, you ask? Keep reading…
A Guide to Landing Page SEO A/B Testing
Many compnaies use A/B testing to optimise their conversion rates. Most businesses now advertise online and to stand out from the pack you need a website that delivers a memorable user experience. It goes without saying that you must place a special focus on the landing page when crafting your search engine optimisation (SEO) strategy.…
How to Improve Content Optimization on Your Site
Are you on top of your content marketing game? If not, You’re missing out on a lot of perks that come with an effective content optimization strategy. In fact, when compared to traditional marketing strategies, content marketing costs 62% less yet generates three times the volume of leads. However, this strategy will only work if you have optimized…
Time for a Do-Over: The Top Signs You Need a Website Redesign
Did you know that nearly 50% of your site visitors will leave if your website fails to load after 3 seconds? Chances are that you’re never going to see these people again, ever. This will affect your image, profits and your reputation online. Loading speed is just one of the numerous aspects you should focus on when it…
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