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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
Responsive Website: 9 Benefits of Websites That Are Responsive
The numbers are in; 86% of American adults who use the internet do so on at least one mobile device. To put it in perspective, that is eight out of every ten American adults, daily. Mobility is the new paradigm, and your firm’s website needs to keep pace if it is to draw in traffic. Responsive web…
Bad Website Design: Avoid These 7 Design Mistakes in 2020
Bad website design is one of the reasons you don’t attract your ideal customers and have low conversions when you do. Slow loading times, cluttered pages, too many images, and flashing letters can lower your search engine rankings and cost you valuable sales. This is why you should consider a website audit and a full re-design to see which…
Website Content Creation: What It Is, Why It’s Important, and Top Tips
“Content is King” is one of the most overused buzzword phrases in marketing, and for a good reason. Nowadays, no business can build a strong online presence without a content strategy in place. Content helps brands attract new customers, build trust, and establish their position as an authority in the industry. Content creation is a…
SEO vs SEM: How the Two Compare and Contrast
You know how important search engines are to your business. Billions are spent annually by businesses across the world in order to get in front of people searching for information and products. SEM and SEO are two marketing tactics to get your business website at the top of search results. How do you know which one to…
2020 Design Trends for Websites: What to Expect in the Upcoming Year
The new year is creeping around the corner. Whether you show up at work a bit before everyone else or have groceries already bought before your kids can bug you, staying ahead of the game is essential these days. It seems nearly impossible that the new year is almost here, but it’s time to start…
The Best Tips on How to Build Quality Backlinks to a Website
Google performs over 40,000 searches per second! The fact that it has become the largest search engine in the world has not escaped anyone’s notice. You probably use it every day or have used it at some point in the last few years. However, Google is not the only search engine around, there are others although…
How to Choose the Best SEO Marketing Keywords: Everything to Know
According to a 2016 study, 49% of respondents said that keyword research is an effective tactic in their content creation strategy. It’s no longer debatable that digital marketing is the new frontier. For many firms whose customers are starting their buying journey online, the need for digital marketing is critical. Search engine optimization (SEO) is a…
What is Great SEO Content and How Can We Make that Happen?
The great thing is that there are no hard-and-fast rules on how SEO (Search Engine Optimisation) works anymore. It used to be that text has to be of a certain length and had to contain certain keywords, but that is not the case anymore. Websites full of images and very little text can rank just…
What is PWA? Here’s What You Absolutely Need to Know
Google rolled out its mobile-first index in 2018. Ever since then, marketers have kept one eye on the mobile phone sector. It’s an important sector to watch. Seventy-two per cent of British users accessed the internet via a mobile phone in 2018. Many brands look for opportunities in the mobile internet market. It’s a great way to reach new audiences and build a following.…
7 Exemplary Local SEO Strategies to Get You Thinking
In this article, we’ll introduce you to seven local SEO strategies that we believe will help your business or organisation with its overall local SEO marketing plan Residents of small towns and large-city neighbourhoods alike will tell you that the reasons they frequent nearby retail or services businesses are different from those that lead them…
What is On Page Optimisation? Here’s the Info You’ve Been Waiting For
Are you frustrated with your search engine page ranking? If you’re not taking advantage of on page optimisation, then that could be the problem. With on page SEO strategies, you can make your website pages and content SEO-friendly. If you want to lift your pages to the top of the search pages, it’s time to…
What Is Bespoke Web Design?
Did you know that it takes 0.5 seconds for people to form an opinion of your website? Getting the design right to create the best first impression is paramount to attracting and retaining traffic, but should you take the free/ cheap design route or choose to have a bespoke website? Will a bespoke website pay back the investment…
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