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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
7 Amazing Ways PPC Ads Help You Generate Business
Did you know that there were almost 6,000,000 small-to-medium-sized businesses in the UK in 2019? This is due in no small part to the increased development of eCommerce tools and online marketplaces. If you are thinking of creating an online platform for selling products, or are looking to expand your customer base, how can you do this? Why…
Copywriting Skills That Guarantee Conversion for Your Website
Web copywriting has evolved into something that is powerful enough to propel an entire online business forward if executed well. Today, readers want high quality, captivating, authoritative and creative content. No matter the size of your website, your copy must meet the reader’s expectations. Your visitors already enjoy plenty of information. You need content that…
Top 5 PPC Trends to Watch out for in 2020
Businesses all over the globe are striving for different ways to increase their marketing strategies. To get caught up with the “big boys” in your industry, you’ll need to make sure every campaign and tactic that you use will give you the return on investment you need. That’s why many businesses are turning to pay…
Why Is Your Website Loading Slow? 7 Possible Reasons
Is your website taking more than three seconds to load? If so, then you are bleeding approximately 50% of visitors. Furthermore, the longer it takes for your site to load, the higher the bounce rate. When a user new to your site lands on it, how fast it loads affects the experience they have. Thus, a website…
7 Essential Design Tips for Creating the Best Banner Ads
Creating the best banner ads may seem like an impossible task at times, but we are here to tell you that it’s not hard at all. After knowing the basics of what your banner ad should have, you will be creating the best display ads in no time. To see our top 7 design tips…
9 Tips for Mastering the Art of Ad Copywriting
Ad copy is a critical part of sales. You need excellent ad copywriting that gets someone to take action. You want a potential customer to make a purchase based on an ad they’ve read. Ad copy has to speak to the customer’s problems and solutions. The best ad copy triggers an emotional response from your audience. People usually…
What Is a Video Landing Page and Why Should You Create One?
By 2022, videos will account for 80% of all web traffic. If you’re not using video as part of your digital marketing strategy, you’re missing out! Videos are an effective way to grab a customer’s attention and draw them to your brand. With a video landing page, you can turn website visitors into paying customers. What exactly…
10 Reasons Why Your Slow Website Is Costing You Serious Money
You might not realise it, but your slow website is slowing down your business. Think about it. How long are you willing to wait while a web page loads? In fact, 39% of consumers will stop engaging if a page takes too long to load. We’re busy people. If we don’t find what we’re looking for on…
The Ultimate on Page SEO Checklist to Skyrocket Your Rankings
If you are struggling to get your business seen on Google, it is a sign that you may need to revamp your entire SEO strategy. No matter what niche you are in, you are up against thousands of other websites who are promoting a similar product or service. According to research, are 63,000 searches every single second…
Avoid These Common Mistakes by Working With a PPC Advertising Agency
Trying to attract valuable leads to your business? With pay-per-click (PPC) advertising, the leads come to you. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors. Making effective PPC campaigns can take a lot of know-how. Without the proper training and techniques, you could end up spending more than you’re bringing…
Seo Spamming: 10 Dangers of Following Black Hat Marketing Schemes
The practice of SEO spamming is one of the oldest black hat marketing tactics in the books. The wiser artificial intelligence gets, the harder it is to be successful with such techniques, especially AI like Google BERT. Yet, people still try. Trying, in this case, can get your site blacklisted and place your business behind the 8-ball. In…
15 Amazing Clean Website Design Ideas to Inspire You
Starting a website design from scratch can be an overwhelming task. What colors do you use? How should tabs work? How many images are too many? What designs are most user-friendly? Here are 15 handpicked clean website design ideas to help you achieve a bold and clean website you and your users will love. 1.…
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