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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
Making Your PPC Pop: The Top PPC Trends of 2019
PPC advertising has never been more popular. 2018 saw rebrands, new features, and a rise in Amazon advertising. Increasing numbers of individuals and businesses are leveraging the power of PPC ads in their campaigns. It’s no surprise. After all, with an average ROI of 200% for Google Ads, businesses generate double the amount of money they…
Stick the Landing: How to Design an Effective Landing Page
Did you know that embedding videos on your landing page can improve SEO by almost 50%? These simple tips can make your website page more visible on search engine results, not to mention that more people are going to visit it. If you have an online business selling products or services, you need to focus on…
What’s New in SEO?: The Top SEO Trends of 2019
Did you know that almost 75% of internet surfers ignore a paid ad? They focus on organic search results instead because they think this gives them more relevant information. Moreover, nearly 3% of all links clicked online are organic links. Now you probably realize the importance of SEO (search engine optimization) and why you should put an…
Pros and Cons of an Infinite Scroll Website
There are over 1.5 billion websites online right now. With so much competition for online attention, you have to make sure your website is putting it’s best foot forward. An infinite scroll website is a great way to drive user engagement and keep people on-page, but it comes with some downsides as well. Here’s everything you need to…
The Best WordPress SEO Tools for 2019
Do you use a WordPress website? Are you currently attempting to improve your search engine ranking? If so, you should be utilizing the array of WordPress SEO tools that are available to you. Looking for the best WordPress SEO tools on the market in 2019? Then read on! This article has you covered. What are the Best…
What is the Google Local 3 Pack and Why Does it Matter?
Google is constantly changing the look of search results to increase its usefulness to consumers. The latest change occurred on 7th August 2015 when it decided to reduce the top Google maps listing from seven to three. According to a study by SEOClarity, the 7- pack listings could be ranked in Google’s search position one…
Never Settle: What to Look for When Hiring the Best Expert SEO Services
According to Forbes, 75 percent of Internet users don’t even bother looking past the first page of a search. That means your potential customers are headed for your competitors if you can’t make it onto the top of Google or Yahoo searches. Trying to improve your search engine optimisation (SEO) to boost your website to the top…
Reach New Customers! How to Build a Successful Email Marketing Campaign
Radicati’s 2016 Email Statistics report stated that by 2020, three billion people will use email. Can you imagine having the opportunity to send your next email campaign to that big of an audience? While we can’t quite get half the world’s population on your email list, we can help improve your next campaign. Here are 10 results-proven strategies that are sure to give your…
8 Must-Know PPC Solutions to Drive Strong Client Growth ASAP
Almost 50 percent of people say they’ll click on a text ad that comes up during a search. Most people also say search ads make it easier to find what they’re looking for. Paid search is one type of pay-per-click advertising. PPC can be both effective and affordable. You must stay on top of the latest techniques…
Make a Strong First Impression! 5 Benefits of Dynamic Website Design
There are over 1 billion websites online today. With so many pages vying for attention, you have to ensure your website is putting it’s most well-designed foot forward. That’s where dynamic website design comes in. Static and dynamic web design both come with pros and cons, but dynamic web design comes out on top. Here’s a primer…
10 Highly Effective Strategies to Increase Your Click-Through Rate
Expenditures on digital ads in the UK is expected to hit £12.8 billion in 2019. This is not surprising; the benefits of online marketing campaigns cannot be overlooked. Among its most significant advantages is that it can give you global visibility in an instant. However, being visible does not necessarily mean your campaign is successful. The…
The Comprehensive Guide to Regaining Search Ranking After a Google Penalty
Building up an SEO platform can take a lot of time and energy. It’s a wonderful feeling when you start to see results. At the same time, there are certain activities that Google sees as detrimental to their site. Things that mislead or go against the wishes of the search engine algorithm are liable to…
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